• Weekend Prime-time Sports: Broadcast Networks Look For Niche Male Viewers -- Cheaply
    t's official: Weekend nights are becoming the place for alternative sports. Last season, ABC made headway in airing college football on the wasteland called Saturday night. For years WWE"s "Smackdown" had found a prosperous home at UPN, and, until recently, the CW. It moves to MyNetworkTV soon. In the 1990s, NBC ran its own TV wrestling events.
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