• Olbermann And O'Brien: TV Advertisers In Buying Mood For Big Personalities
    Looking for the intersection of Keith Olbermann and Conan O'Brien this particular November week: Keith Olbermann leaves -- and comes back. Conan O'Brien leaves -- and comes back.
  • Maybe TV Networks Need To Start Acting Like Snobs
    Your opinion of media matters in this diverse world.. But what if some enterprising media company -- say a TV company -- decided to start charging you to give your opinions on their digital areas? Want to tell other consumers that "Lone Star" sucks or that "Hawaii 5-0" is better than a luau? That'll cost you.
  • TV Pressure Groups Aren't What They Once Were -- But Then Again, Neither Is The Media
    TV pressure groups have been around for a long time. The key issue is whether there is more hot air now than actual hot tempers.
  • Moving Away From The Mutual-Fund Model For Buying TV Shows
    Give them credit: TV broadcasters still talk about different kinds of financial models for building TV shows. Many still search for some big magic -- the fairy dust that will help them grab the big numbers of viewers/consumers they used to find more easily, say two decades ago. The good news: People still watch TV and video. The bad: Finding and accounting for viewers -- with varying degrees of attention, and in too many disparate places -- can be a chore.
  • Voters And TV Viewers: Always Looking For Something Better
    Mid-term elections are much like the TV broadcast network business these days: Viewers and voters still haven't found what they're looking for.
  • Big Political Ad $: Will Media Agencies Want More Protection For Bumped Consumer Brands?
    It's raining political TV advertising dollars. But some fallen precipitation could be washing away steadier ad budgets.
  • Redbox Going Digital? Remember To Work WITH -- Not AGAINST -- Content Partners
    Redbox has a digital plan: If you can't beat 'em, join 'em. Looking at what Netflix is doing, Redbook strategists must have said: "Hey, let's not re-invent the wheel. This works."
  • The Really Interesting Stories On Reality Shows Are Still Off-Camera
    So you're getting an audition on NBC's "America's Got Talent." You fly into L.A, and you prepare the night before. What do you do next? Some Ecstasy, of course -- as well as misplacing your wife. You perhaps think she's dead. But you go to your audition anyway. No, this is not an episode of "CSI" or "Castle" or "The Closer". This is what happened to Joe Finley and his now-departed wife -- at least, according to TMZ.com.
  • Everyone's Got A TV Price: Cablevision, Fox, And Even New York-Area Viewers
    Who knew that Cablevision already makes lots of money by running Fox TV programming? At least that's what Kevin Reilly, president of Fox Entertainment, says. What Reilly was in fact talking about at a recent industry luncheon in Los Angeles this week was viewership. He says Cablevision video customers pay around $15 a month for broadcast-network retransmission -- which, I'm guessing is about a third of their overall monthly video bill. Why a third? Because that's around the share levels the broadcast networks have these days. No, it isn't the 50% or 60% of years ago, but still 30% is …
  • More Viewing Of CW's Commercials Online: What Was The Choice Again?
    CW says a whopping 95% of its online commercials are being seen to completion. Ready to buy in? A better statistic for the CW isn't whether all its commercials were seen in their entirety, but whether viewers made it until the end of the episode. Were they happy Internet users of "Gossip Girl" and those advertising messages -- or just plain vanilla users?
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