Where does one market TV shows in the new digital age? Do you need a big-branded network like HBO or NBC to power up pricey TV dramas and other programs, or will these traditional "brands" come to an end?

Those "digital pennies" Jeff Zucker, president and CEO of NBC Universal, complained about some years ago? They still haven't changed into "digital nickels" or "digital dimes." The bottom line is that, as one executive says, it's all an experiment; everyone is still doing "R&D." Perhaps that is too long a time for digital experimentation during anything called "the digital age."

If Yahoo buys into Hulu, does the move for the long-time search, email and content provider put it back into the bigger Internet game? Hulu would surely get some needed cash infusion -- hopefully to compete even more strongly with YouTube. At the same time, Yahoo would upgrade its profile and Internet-brand savvy, perhaps getting closer to Google-YouTube -- all by aligning itself with premium TV shows.

The market for paid television -- basic cable, satellite and teleco packages -- has stopped growing for the moment. Should we be concerned?

One wonders if television can add more real-time community -- one where people share the same video at the same time. Is there still value there?

Talk about TV disruption and you're talking about what the world of media has come to in the second decade of the millennium. Given the mass erosion of media and the explosion of content, it's no wonder media and marketers are looking for what they are calling "disruptive" means to reach their target. Who could blame them?

The easy question for big media companies: Do you ink a deal with Google TV or wait for something better to come along? A better question: What can you give up for the next big digital thing?

A summer action adventure movie featuring well-known male action actors -- Sylvester Stallone, Jason Statham, and Dolph Lundgren, among others -- would seem like a perfect choice for old and young men looking for big explosions, tough language, and perhaps a bromance or two. Yeah -- but maybe not so much. Looking at the results, the movie did very well: Lions Gate's "The Expendables" pulled in a big $35 million on its opening weekend. What doesn't make sense here? That 40% of the film's audience were women.

The voting hasn't officially closed for the Emmys, but NBC decided to tout its Aug 29 broadcast anyway -- and that has some TV producers' knickers in a twist. NBC began running "Saturday Night Live" spoof TV ads featuring "Late Night" host Jimmy Fallon -- also host of the Emmy Awards show -- playing a version of Don Draper from AMC's "Mad Men." This angered other TV drama producers looking for big awards, since "Mad Men" has won for best TV drama for the last two years.

Here's a TV Watch column about a significant news development, but you won't find any links to coverage about it. That's because no major news organizations have covered it. What's the news? It's a new Gallup Poll showing that American's confidence in TV news outlets remains at a record low. That's right, only 22% of U.S. adults say they have a "great deal" or "quite a lot" of confidence in television news coverage, a drop from 23% last year, and matching the all-time low the medium achieved in 2007, according to Gallup.