• Even With High Ratings Harder To Come By, Taking On Nielsen Not A Good Idea
    When your network needs more viewers, why not go directly to the ratings source and ask viewers in Nielsen TV panels to give you a boost? That's what Oprah Winfrey apparently did in tweeting for her still struggling OWN cable network. One major problem: Such activity is strictly prohibited by Nielsen. Winfrey quickly apologized for the mishap.
  • Building Network Brands Takes Character -- But(t) That's Not All
    Electronic program guides have always been a TV marketing tool of sort, giving us shorthand for a channel's real identity. (Hey, in the old days -- and even today -- TV Guide was a huge marketing tool for the networks, specifically because of its program guide). Now, quicker program changes -- as well as infomercials (or paid programming with titles) -- are all part of EPG fodder. Executives of Rovi Corp. might tell you that EPGs can be the center of everything, the home page of the modern entertainment consumer.
  • 3D Provides A Lesson In Entertainment's Price/Value Formula
    Is entertainment getting cheaper? Yes, at least for theatrical films. You can blame some over-promised technology falling flat. But the decrease may be temporary.
  • Less Lying On Fox As 'House' Comes To End
    It's official: Fox TV will have fewer shows with characters looking for lies. The series "House" is ending after eight years and 177 episodes -- including such head-scratching moves as a jealous Dr. Gregory House crashing his car into a former girlfriend's living room. "Everybody lies" is the constant refrain from the complex and infuriating character.
  • Facebook Needs Creativity To Look More Like A TV Network
    Should Facebook look more like a TV network, say CBS? Maybe it should consider doing so, if it thinks getting into the creative business is a key to growth.
  • NFL Brings Residual And Ongoing Gifts To Viewers And Marketers
    You have lingering complaints about the Super Bowl? A bad throw or two? One or two dropped footballs, just fingers away? An errant halftime finger?
  • Super Messaging: Bowl-ed Over Again, Like A Prayer
    I'm super-exhausted. A plethora of contests, activities, mobile apps and social media pleadings before this year's' Super Bowl abounded, because major consumer marketers insisted that I had these offline entertainment needs.
  • Does Early And Conflicting Upfront News Make You Hungry? Dig In!
    Sift all the TV advertising news in one big pot. Hmmm... spicy. Viacom revealed a suddenly soft scatter market in the middle of the fourth quarter. Then one forecaster said the 2012 upfront marketplace starting this spring will be up a strong 8% in the price per thousand viewers.
  • With Universal Sports & NBC Sports, Two Networks Make For One Confusing Situation
    Too many wannabe sports networks for the average viewer? There might be some confusion -- especially when they seem to belong to the same company.
  • As 'X Factor' Exes Out Big-Time Talent, Will Big Advertisers X In?
    It's all about "business" at Fox's "X-Factor," according to outgoing judge Paula Abdul, who didn't elaborate further. Does this "business" come down to what advertisers want? Last year, major sponsors paid a premium to be associated with the much-anticipated show. Its guaranteed rating of 6 to 7 for the 18-49 audience seemed reasonable, considering that the similar "Idol" was still rocketing along at 8-plus ratings. But "X-Factor" actually delivered a bit under a 4 rating.
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