GoPro says its high-definition video camera products are "life cameras." One analyst says GoPro really wants the company's name to be one with the product's utility -- to be the "Kleenex" of TV cameras. Maybe the "Band-aid" or the "Scotch tape." Whatever happens, it surely doesn't want to be disposable.
Promoting new TV shows can't be just about social media impressions and engagement. Maybe that goes double for original shows running on Internet video platforms. In a rare instance, Hulu recently advertised its new comedy "Deadbeat" on some cable channels. "Deadbeat" might be part of a growing number of modestly produced original scripted shows for digital platforms that will be taking similar approaches.
Will the TV upfronts see more structural changes -- making marketers pay for additional time-shifted programming -- from programs viewed beyond three days via TV homes own DVR units, advertising in video on demand services or advertising on network's premium TV content on digital platforms?
Too many talk shows and not enough good guests? It's seems to be a growing supply and demand TV content quandary. More so with cable TV shows.
The Federal Communications Commission believes that each TV station license continues to be unique -- and specific. With that in mind, it has established new rules are that a broadcaster will be declared owner of a station if it sells 15% or more its advertising time.
Mobile TV is still the holy grail for many local TV broadcasters -- but the pace of that important media development is barely moving.
Thinking about C7 this upfront? Only if the price is right. And don't worry -- this isn't about an industrywide change circa 2007. TV network ad sellers continue to pursue efforts to get paid for all viewing -- no matter what platform, where or when. While digital/online/mobile advertising revenue is certainly in their plans, a bigger near-term goal means extending the C3 ratings -- average commercial ratings plus three days of time shifted viewing -- into a C7 metric.
TV marketers for decades could tell you that grabbing young late-night viewers was an important part of media campaigns. David Letterman had a lot to do with that for most of his career. Where does late night go from here? Well we know it's going younger -- in terms of the hosts -- the 40-something Jimmy Kimmel and the 30-something Jimmy Fallon now at 11:35 will tell you that,
Voice-controlled devices seem like a good idea when you need to concentrate on other things -- like driving a car. But how much talking do you need to do with your TV?
Verizon FiOS can now fill all your TV desires -- and then some: Its set-top-box DVR can now record 12 shows at the same time. I don't think I even LIKE 12 shows.