by Wayne Friedman on Apr 2, 1:41 PM
With respect to the new two-second viewability rule for online video, I have already seen many traditional two-second TV commercials. That's about the time it takes me to realize I need to start some serious commercial-skipping.
by Wayne Friedman on Apr 1, 2:37 PM
In the most recent week, 10 broadcast network shows -- and one cable show -- pulled in 10 million or more viewers. The one cable show, the season four finale of AMC's "Walking Dead," pulled in 15.7 million viewers -- good for second place overall. Bigger news is that "Dead" pulled in a big 10.2 million 18-49 viewers -- still a key viewing group for which advertisers will pay premium pricing.