• Two Seconds Of Traditional TV Commercial Time: What's The Value Of That?
    With respect to the new two-second viewability rule for online video, I have already seen many traditional two-second TV commercials. That's about the time it takes me to realize I need to start some serious commercial-skipping.
  • 'Dead' Shines, But How Much Does One Highly Rated Show Now Matter To A Network?
    In the most recent week, 10 broadcast network shows -- and one cable show -- pulled in 10 million or more viewers. The one cable show, the season four finale of AMC's "Walking Dead," pulled in 15.7 million viewers -- good for second place overall. Bigger news is that "Dead" pulled in a big 10.2 million 18-49 viewers -- still a key viewing group for which advertisers will pay premium pricing.
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