• Marching To The Tune Of A Different Patriotic TV Drummer
    Government advertising: your tax dollars at work. I always figure that when advertising of any sort occurs -- even subtle messaging -- someone gets paid.
  • TV Networks Make Case Against Digital Ads
    TV continues to make its case against digital video: Commercials run on the big screen in full -- not below or partially below the screen such as with online. TV marketers don't have to worry about their TV commercials being subjected to possible erroneous inflated media data because of "bot" activity or other screwy measurement/ad network snafus.
  • How Much Does On-Air Talent Mean To A Network -- Any Network?
    "In many ways, Jimmy Fallon is the face of NBC," said Bob Greenblatt, chairman of NBC Entertainment, during its upfront presentation on Monday. What does this mean exactly -- in ratings, ad dollars or some "big data" metric? Typically, we really don't know this kind of value until a big talent leaves.
  • Your 18-49 Demo Guarantee: When Will You Sing A Different Tune?
    The 18-49 demographic will still drive a lot of advertising business this upfront. But how long can this last? Age and gender will really matter less in future years -- especially when we can measure consumers' very different purchasing behaviors. And perhaps other data.
  • TV's 'Must-Have' Media Buys -- Or Lack Thereof
    Do content scarcity issues continue going into this upfront? Need to have CBS'"Big Bang Theory," or NBC's "The Voice"? Some would say yes -- especially in a world with a decreasing supply of "must-have" programming, not just in broadcast but cable as well.
  • Should We Still Call Them Cable Companies?
    For the first time ever, at the end of the first quarter, the biggest traditional cable operator in the U.S. -- Comcast -- now says it has more Internet customers than video customers: 22.369 million for high-speed broadband to 22.375 million for video. So should we still call Comcast and others "cable" companies? It depends how you define "cable."
  • Finding Those Solid Ad Revenue Stories -- Amid A Possible History-Making Upfront
    Look closely. Two independent TV network groups are preening a bit: AMC Networks and Crown Media Holdings. On Monday, AMC Networks reported 25% more advertising in the first quarter than last year; Crown Media Holdings witnessed a 14% hike in advertising in the same period.
  • Big Pay-Per-View Events Can Rack Up Millions In Revenue. Any More Takers?
    Have you forgotten what revenue the seemingly nostalgic pay-per-view platform can provide? In fact, some $400 was expected from Saturday night's Floyd Mayweather and Manny Pacquiao fight. By way of comparison, the Super Bowl pulled in $376 million in ad revenue for this year's telecast on NBC, according to the network. The Academy Awards can grab about half that amount -- $95.0 million for 2014, according to Kantar Media. Next in line is the Grammy Awards, which Kantar said took in $76.2 million last year. Big stuff for an individual night of TV.
  • NBC Tries Binge-Viewing -- And That Ain't All Bad
    Like any good TV network, NBC, in closely reading the tea-leaves about binge-TV watching, has decided to feed TV viewers' big hunger. NBC is giving viewers presumably, what they want: the entire first season -- 13-episodes -- of an new series, "Aquarius," a story set in the 1960s about the Charles Manson killings. Is there a worry NBC wants to become more like Netflix, setting up a full-time, stand-alone advertising-supported video-on-demand service with full season's worth of TV series?
  • Movie Studios May Experiment More With Shortening Digital Windows
    A big theatrical movie season seems to be upon us -- with new releases from major franchises like "Avengers: Age of Ultron." This comes after last year's mostly disastrous summer season, with the exception that big August surprise from "Guardians of the Galaxy." Studio execs won't forget that year-to-year dynamic, and continue to think about how to move new movies more quickly to the small screens.
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