• Pulling No Punches: TV Actors Fighting For Multimillion-Dollar Salaries
    TV talent doesn't come cheap. But TV producers haven't paid out as much as those paying certain high-profile athletes. You may think $20 million for Charlie Sheen on "Two and a Half Men" was a good take for an entire season -- or for his replacement Ashton Kutcher, reported to have pulled in $24 million for a season. But Sheen and Kutcher have nothing on Floyd Mayweather and the single TV program he starred in, the one where he fought and beat Manny Pacquiao. Mayweather reportedly will pull in $220 million for one fight: 36 minutes of time in the …
  • Lifetime's Movie Library Launches In A Crowded OTT Field
    We definitely expected that more over-the-top TV services were coming. But one just for Lifetime movies? It seems that OTT services take all shapes and sizes, from those narrowly targeted (like one for Nickelodeon), or those that have wide-ranging channels and programmers (such as Dish Network's Sling TV).
  • How Many Seconds For 'Viewable' Video? Your Choice -- Or Your Confusion?
    More variations on a commercial theme for digital video consumers to consider: Facebook is now offering marketers an option to pay for video ads only when they're viewed by users for at least 10 seconds. Previously it charged advertisers immediately when their video ads came into view.
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