• Traditional Media Investments In Digital Media Rise
    Media companies continue to seek next-generation media efforts -- not only to make a bigger bridge for their established brands, but to bet on where new digital media niches are going, separate from their traditional media businesses.
  • Are You Seeking Bargains Or Premium Play For Your TV Network?
    While consumers continue to look for cheaper pay TV packages, basic cable programming retail pricing is growing at a slower rate -- up 2.7%.
  • Cord-Cutting And Content Creation: Who Is In Survival Mode?
    Longtime veteran media and TV executive Barry Diller says traditional TV is in "survival" mode when it comes to potential harmful prospects of cord-cutting and general media disruption.
  • Media Inefficiency Is Back -- But From Social Media Friends?
    The world is moving to more personal marketing/targeting from big media marketers. Now we have social media going in somewhat the same direction -- with rising group general texting/tweeting efforts. Is everyone now an opinionated media platform, looking for the broadest audience/friends?
  • Trump Wins On Coverage, Earned Media, But What About Chia Pets?
    Donald Trump's "earned media" assets are well known -- press conferences, interviews, other news appearances. Now the presidential candidates are extending into the plant world.
  • Twitter Wants My Thoughts: How About A Consumer Media Deal?
    Twitter wants consistent users offering insight on stuff that might yield monetization -- like insights on TV shows, cars, communication services and quinoa.
  • Is AT&T Roaming The TV/Digital Landscape?
    Still digesting its big $48.5 billion DirecTV purchase -- which has made it the biggest U.S. pay TV provider -- now the telecommunications giant apparently wants to expand, and buy some big content producers
  • Future TV Show Promotion Value: Disney May Have Formula
    A couple of days ago, Twitter entered the ranks of possible takeover talks from traditional media. Now, Netflix seems to be a possible target, according to reports. Guess what big media really wants?
  • No Entertainment/Licensing Money For NCAA Athletes
    The U.S. Supreme Court has decided determining whether college athletes should be paid for others using their names and images on entertainment properties -- like video games and TV telecasts.
  • Are TVs, DVRs Vulnerable To Hacking?
    As an advertising/media executive you have worries about transparency, bots and various media frauds. There's much more to come -- apparently -- for everyone. Why is there a lack of security in so many devices? Because we like stuff real cheap.
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