Media companies continue to seek next-generation media efforts -- not only to make a bigger bridge for their established brands, but to bet on where new digital media niches are going, separate from their traditional media businesses.

While consumers continue to look for cheaper pay TV packages, basic cable programming retail pricing is growing at a slower rate -- up 2.7%.

Longtime veteran media and TV executive Barry Diller says traditional TV is in "survival" mode when it comes to potential harmful prospects of cord-cutting and general media disruption.

The world is moving to more personal marketing/targeting from big media marketers. Now we have social media going in somewhat the same direction -- with rising group general texting/tweeting efforts. Is everyone now an opinionated media platform, looking for the broadest audience/friends?

Donald Trump's "earned media" assets are well known -- press conferences, interviews, other news appearances. Now the presidential candidates are extending into the plant world.

Twitter wants consistent users offering insight on stuff that might yield monetization -- like insights on TV shows, cars, communication services and quinoa.

Still digesting its big $48.5 billion DirecTV purchase -- which has made it the biggest U.S. pay TV provider -- now the telecommunications giant apparently wants to expand, and buy some big content producers

A couple of days ago, Twitter entered the ranks of possible takeover talks from traditional media. Now, Netflix seems to be a possible target, according to reports. Guess what big media really wants?

The U.S. Supreme Court has decided determining whether college athletes should be paid for others using their names and images on entertainment properties -- like video games and TV telecasts.

As an advertising/media executive you have worries about transparency, bots and various media frauds. There's much more to come -- apparently -- for everyone. Why is there a lack of security in so many devices? Because we like stuff real cheap.