• What Is PBS' Future In A World Of Cord Cutting, Budget Cuts?
    TV consumers are still deciding how much media they should pay for -- and what channels they want -- in the new digital media age filled with seemingly lower cost options. But in a new TiVo study of 100 networks, PBS was in the top 10.
  • TV Station Cos. Big Deals Mean Bigger Business Arrangements
    TV stations group have a big wish -- to be a bigger TV entity. Not just focusing on local TV consumers, but a national TV audience -- and marketers.
  • Lower Viacom TV Ratings? Think Bigger
    If you are wondering where Viacom is going as a company, you might want to focus on this high profile stuff going forward -- iconic shows that have some history with viewers and marketers.
  • Better Targeting Through TV: Will Trump Watch John Oliver's Ad?
    Targeting one particular TV viewer can be challenging -- if not cost-prohibitive. But focusing on a powerful public official who has a vested interest in all things media -on a non-stop basis - you have a good audience.
  • Is Trump Still Looking For Ad Revs From CNN?
    While Donald Trump claims to hate the media -- he is a major consumer. He's an avid reader of print publications -- The New York Times, Washington Post, The Wall Street Journal, The Financial Times, and watches CNN and MSNBC, as well as his favorite: 'Fox & Friends.'
  • Conway's Earned Media Rises, So Does Ivanka Trump's Online Sales
    What part did Trump Administration strategist KellyAnne Conway's unscripted marketing effort's play in the sharp retail rise? Ethics officials said Conway had violated government ethics law, but the White House didn't rebuke her.
  • Future Holds Fewer Bedroom TVs, But TV/Smartphone Marriage
    We are watching lots of TV -- maybe more than ever before. But are we buying more actual TV sets? Not so much. For the first time, there has been a drop in the number of TV sets in U.S. homes, according to the U.S. Energy Information Administration.
  • Hey CIA, Samsung TV: I love NYC Pizza! Please Send ASAP
    A report from WikiLeaks suggests the CIA can tap into Samsung Smart TVs. Now, anything from WikiLeaks should be called into question. That said, Smart TVs are Internet-connected TVs.
  • Snapchat Hopes Trad TV Becomes Permanent Partnership
    Something more traditional is now on Snapchat side -- one Jeff Lucas, now VP/head of global advertising sales. Yes, that Jeff Lucas, who worked at Viacom, home of MTV. The goal for Snapchat, of course: Lots more advertising revenue.
  • Silly Oscar Awards Deliver High Engagement
    Maybe awards shows like the Oscars need more drama, more indecision about who won what awards -- and especially more live backstage cameras of accountants taking selfies with big movie stars.
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