by Wayne Friedman on Mar 17, 9:00 AM
TV consumers are still deciding how much media they should pay for -- and what channels they want -- in the new digital media age filled with seemingly lower cost options. But in a new TiVo study of 100 networks, PBS was in the top 10.
by Wayne Friedman on Mar 16, 9:00 AM
TV stations group have a big wish -- to be a bigger TV entity. Not just focusing on local TV consumers, but a national TV audience -- and marketers.
by Wayne Friedman on Mar 15, 9:00 AM
If you are wondering where Viacom is going as a company, you might want to focus on this high profile stuff going forward -- iconic shows that have some history with viewers and marketers.
by Wayne Friedman on Mar 14, 9:00 AM
Targeting one particular TV viewer can be challenging -- if not cost-prohibitive. But focusing on a powerful public official who has a vested interest in all things media -on a non-stop basis - you have a good audience.
by Wayne Friedman on Mar 13, 9:00 AM
While Donald Trump claims to hate the media -- he is a major consumer. He's an avid reader of print publications -- The New York Times, Washington Post, The Wall Street Journal, The Financial Times, and watches CNN and MSNBC, as well as his favorite: 'Fox & Friends.'
by Wayne Friedman on Mar 10, 9:00 AM
What part did Trump Administration strategist KellyAnne Conway's unscripted marketing effort's play in the sharp retail rise? Ethics officials said Conway had violated government ethics law, but the White House didn't rebuke her.
by Wayne Friedman on Mar 9, 9:09 AM
We are watching lots of TV -- maybe more than ever before. But are we buying more actual TV sets? Not so much. For the first time, there has been a drop in the number of TV sets in U.S. homes, according to the U.S. Energy Information Administration.
by Wayne Friedman on Mar 8, 9:00 AM
A report from WikiLeaks suggests the CIA can tap into Samsung Smart TVs. Now, anything from WikiLeaks should be called into question. That said, Smart TVs are Internet-connected TVs.
by Wayne Friedman on Mar 7, 9:00 AM
Something more traditional is now on Snapchat side -- one Jeff Lucas, now VP/head of global advertising sales. Yes, that Jeff Lucas, who worked at Viacom, home of MTV. The goal for Snapchat, of course: Lots more advertising revenue.
by Wayne Friedman on Mar 6, 9:00 AM
Maybe awards shows like the Oscars need more drama, more indecision about who won what awards -- and especially more live backstage cameras of accountants taking selfies with big movie stars.