NBC is setting aside $1 billion in inventory for "alternative audience guarantees." But is it 'all in'? For many TV media sellers, it gets back to the old worry -- placing the "commodity" descriptor on TV programming.

YouTube TV is coming to market with a no-contract $35 a month package that includes all major broadcast networks and big name cable channels. Will that be enough to shift -- in a big way -- those TV consumers who have higher priced traditional pay TV providers?

Many mid-to-small size networks are taking a severe hit in terms of lower subscribers for Nielsen's March cable universe estimates. Even sports cable networks are taking a hit.