• With Lower Movie Attendance, TV May Help Boost Revenue
    When it comes to the immediacy of entertainment, theatrical movies may be in the worst position of any content segment. It's a real-time problem.
  • Real-Time Content May Hold Key To TV's Future
    The future for TV stations may not be about entertainment programming -- only real-time TV programming, news content or other similar programming. Such choices create greater value for local TV viewers.
  • Do Consumers Want A Cable Network-Only Digital TV Service?
    Philo, a new service of live, linear digital networks, will be cable-only with no sports channels. Monthly subscriptions are expected to be less than $20 a month; specific channel lineups have not yet been disclosed.
  • Netflix Ups Marketing Budget To $1 Billion
    Netflix plans to add 20 new TV shows and movies to its streaming lineup and is looking to spend $6 billion this year on new TV and movie content, with little sign of slowing down its creative effort.
  • Facebook, Twitter Political Ads Should Mimic TV Rules
    The new state of social media carries specific problems, such as how you can buy advertising. In particular, reports suggest a Russian "troll farm" was using Facebook's automated, self-service ad-buying tool through fake accounts. Is it time for TV-like ad regulation?
  • Can A Website Make Or Break A New TV Show?
    Pre-theatrical movie marketing, promotion and critical reviews are key for new theatrical movies. Can a new TV show be affected by the same dynamic?
  • Is Netflix Real Or A Joke?
    A new outdoor billboard campaign in major markets -- including Los Angeles and New York -- offers a simple message on a white background: Netflix is a Joke. Given its growing stature in the TV-entertainment business, it would seem a sly and hip ad campaign.
  • Trump's Lies Could Comprise A New TV Network
    After more than seven months in office, "The Washington Post" now says, President Trump's false or misleading claims broke the 1,000 level on or about Aug. 4 or Aug. 5. Credible news organizations and TV news networks generally agree: Trump is a compulsive liar.
  • Media Data Breaches May Impact Direct-To-Consumer Transactions
    Trusting your cable provider can be an increasingly tough thing. Forget about high prices forcing many to cut the cord. Now some of those companies, like Time Warner, can't even keep your consumer data safe.
  • Is There Value In 6-Second TV Spots?
    Can broadcasters make money with six-second TV commercials? At a reported $75,000 per ad, it seems to make sense for any TV network. But don't expect this to become a widespread practice for all big U.S. broadcast network programs.
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