TV news networks talk about the Deep State -- tangentially -- but not in heavy detail. Not on CNN, MSNBC or even Fox News Channel. Some references are made about the FBI, the Justice Department and other vague officials. Is it fact or myth?
Twitter grew by double-digit percentages to 330 million monthly active users as of the fourth quarter 2017, the fifth consecutive quarter of growth. And Donald Trump's usage promotes the social-media service daily.
This is where President Trump is hiding these days. Face-to-face firings? Please, you only see that on TV reality programs...like "The Apprentice."
It's time for TV networks to do some Monday morning quarterbacking about digital media. Did they realize a decade ago what impact streaming services would have?
A study by MIT says false news stories are 70% more likely to be retweeted than true stories. If people continue to spread fake news at a faster rate than truth, should marketers respond?
Sinclair, long associated with conservative, right-wing programming decisions, is demanding its on-air anchors read prepared scripts bashing other TV networks for fake stories - without citing any specific network or any specific story to back up the claim.
Much of the current newspaper content on Facebook, Google and Twitter could be characterized in terms of its promotional value. But that doesn't help newspapers pay the bills when print ad revs endure steady double-digit percentage declines. Maybe they need a TV retrans revenue model.
As offline media consumption has risen -- and advertising dollars shift to Google and Facebook -- traditional TV has felt the pain. Rising yearly ad revenue volumes are harder to come by.
TV networks have to begin checking their buy/sell strategies -- and be careful not to lose too many executives to social media.
Social-media opportunities still seem the most porous, especially when it comes to iffy-looking, mostly print-like content -- advertising or otherwise. YouTube video content? We know the quality level can be all over the place -- ready to claim unwitting voters.