by Wayne Friedman on Mar 16, 9:00 AM
TV news networks talk about the Deep State -- tangentially -- but not in heavy detail. Not on CNN, MSNBC or even Fox News Channel. Some references are made about the FBI, the Justice Department and other vague officials. Is it fact or myth?
by Wayne Friedman on Mar 15, 9:00 AM
Twitter grew by double-digit percentages to 330 million monthly active users as of the fourth quarter 2017, the fifth consecutive quarter of growth. And Donald Trump's usage promotes the social-media service daily.
by Wayne Friedman on Mar 14, 7:00 AM
This is where President Trump is hiding these days. Face-to-face firings? Please, you only see that on TV reality programs...like "The Apprentice."
by Wayne Friedman on Mar 13, 9:00 AM
It's time for TV networks to do some Monday morning quarterbacking about digital media. Did they realize a decade ago what impact streaming services would have?
by Wayne Friedman on Mar 12, 9:00 AM
A study by MIT says false news stories are 70% more likely to be retweeted than true stories. If people continue to spread fake news at a faster rate than truth, should marketers respond?
by Wayne Friedman on Mar 9, 9:00 AM
Sinclair, long associated with conservative, right-wing programming decisions, is demanding its on-air anchors read prepared scripts bashing other TV networks for fake stories - without citing any specific network or any specific story to back up the claim.
by Wayne Friedman on Mar 8, 9:00 AM
Much of the current newspaper content on Facebook, Google and Twitter could be characterized in terms of its promotional value. But that doesn't help newspapers pay the bills when print ad revs endure steady double-digit percentage declines. Maybe they need a TV retrans revenue model.
by Wayne Friedman on Mar 7, 7:00 AM
As offline media consumption has risen -- and advertising dollars shift to Google and Facebook -- traditional TV has felt the pain. Rising yearly ad revenue volumes are harder to come by.
by Wayne Friedman on Mar 6, 9:00 AM
TV networks have to begin checking their buy/sell strategies -- and be careful not to lose too many executives to social media.
by Wayne Friedman on Mar 5, 9:00 AM
Social-media opportunities still seem the most porous, especially when it comes to iffy-looking, mostly print-like content -- advertising or otherwise. YouTube video content? We know the quality level can be all over the place -- ready to claim unwitting voters.