How much will Twitter's lowering of followers mean for marketers? Perhaps the declines will also be in modest percentages. Maybe the answer is a TV ad buy.

This year, Netflix got 112 -- snapping HBO's streak of 17 consecutive years of leading all TV networks in nominations.

Any big movie/TV studio content producer and TV network group -- either Disney or Comcast -- would be enough of a headache. A better hope for Netflix may be that many of Fox's assets land in different hands -- thus lowering one overall big media competitor threat.

Marketers are in the dark when it comes to comparing sponsorship spending versus impressions of buying paid media.

Although HBO remains a major revenue performer, rising 7% in 2017 to $6.3 billion, for Time Warner (now WarnerMedia), the suggestion is that HBO should replicate Netflix's success.

Netflix has its own algorithm when it comes to figuring out what users might like to see -- in large part based on their past historical behavior. Netflix is now offering a more simple thumbs up or down for particular TV or movie.

The ongoing Dish Network carriage battle with Spanish-language TV network group Univision and its networks has made its way to Dish's OTT lineup on its Sling TV service -- all of which may effect non-Univision networks.

New data suggests millennials, like boomers, respond to wider, versus niche platforms.

Fashionable and new virtual pay TV producers -- DirecTV Now, Sling TV, Playstation Vue and others -- figure consumers are buying into the idea of premium content. So they are raising prices.

High on the current media list is CBS, which some analysts believe is ripe for the picking.