Donna Speciale, president of advertising sales for Turner, says networks have to be careful about getting too targeted on linear TV. "We don't want to lose that reach value."
Premium TV shows are still a big deal for TV/movie studio owners. Few are going to discount their prized assets.
Anger works on TV -- fictional TV, pseudo-reality TV shows and real-life political news -- drawing key viewer interest, passion and what all TV marketers love to see: that fancy marketing word "engagement."