by Wayne Friedman on Oct 19, 9:00 AM
Fact-checking of Trump by Rachel Maddow on her MSNBC show revealed incorrect and false information from the President.
by Wayne Friedman on Oct 16, 9:00 AM
Figure it this way -- the NFL has now covered 60+ mostly male viewers (CBS), kids 2-11 viewers (Nickelodeon) and young, digitally minded viewers (Amazon Prime Video)
by Wayne Friedman on Oct 15, 9:00 AM
How much content will move from ABC Television Network and ESPN to Hulu and ESPN+? The transition to digital is now all-consuming.
by Wayne Friedman on Oct 14, 9:00 AM
Companies get something even when they compete with each other. And by something, we mean substantial revenue.
by Wayne Friedman on Oct 13, 9:00 AM
Netflix and binge-watching have rewritten the rules of TV.
by Wayne Friedman on Oct 12, 9:00 AM
Snap is starting single messaging executions no longer than six seconds -- and Peacock has participated in a beta test.
by Wayne Friedman on Oct 9, 9:00 AM
Loeb wants Disney to permanently suspend its $3 billion dividend and put all that money into content creation for Disney+ - or perhaps its other D2C platforms, Hulu and ESPN+.
by Wayne Friedman on Oct 8, 9:00 AM
A former Google exec claims micro-targeting of users is far less accurate, and less persuasive, than it appears.
by Wayne Friedman on Oct 7, 9:00 AM
Perhaps most revealing is the top CTV individual programs, according to Nielsen, have been dominated by Netflix programming.
by Wayne Friedman on Oct 6, 9:00 AM
Now that President Trump is on the DL, how does he make up for lost marketing exposure?