The NFL was not pleased that it wasn't notified about the new joint venture streaming service, and reportedly was somewhat blindsided.

Peak TV is supposedly dead. So are there really any consumers complaining there is not enough TV for them to watch? Peak TV now needs a different moniker going forward.

MLB Commissioner Rob Manfred wants to launch a league-owned D2C streaming service in time for the 2025 pro baseball season, and to sign on least half of 30 baseball clubs as the basis for that business.

The NFL, fourth quarter, and Super Bowl continue to be the major focus for online sports betting. But where will new growth come from, and what's the real viewing connection?

What if three major digital-first media companies banded together to form a new streaming business with a different kind of streaming system for future sports acquisitions?

VidMob identified five creative insights for top-performing Super Bowl ads. You might need a car in that commercial or a backdrop of grand vistas -- a city, rural location or even the stars and planets.

The new strategy for CNN seems to be more news, less banter. The goal may be to report and break lots of news, giving viewers a reason to come back.

One Trump operative promises a "Holy War" against Taylor Swift if she gets involved in politics - especially if she endorses Joe Biden for president, a "Rolling Stone" article says.

Nelson Peltz has a strong idea for legacy TV companies desperate to find faster growth in streaming: Bundle just a select number of the best streamers. Maybe just two.

Some brands may expect better engagement in connection with the big game and Swift's video shots as well as overall advertising interest on the part of those ardent Swiftie fans.