"We're happy with the steps we've taken forward for 2025, but there's more work to be done," says NFL Chief Data and Analytics Officer Paul Ballew.

Walmart+, which allows members to purchase individual premium streaming video platforms, will allow subscribers to switch from Peacock Premium to competitor Paramount+ Essential every 90 days.

What expectations can we draw from the NFL for this coming season, now that the preseason games have grown 17% to average 2.2 million vs. a year ago?