• A recent survey conducted by PricewaterhouseCoopers indicates that it is imperative for retailers to have a multi-channel presence to reduce the risk of losing customers to multi-channel competitors. Here’s some interesting excerpts from the news release for your review. Read The entire article. Consumers have a multi-channel approach to shopping today. A recent survey of Internet users indicates apparel and electronics purchases at any given retail format are definitely influenced by shopping experiences at other formats. Internet purchases of both clothing and consumer electronics are more likely to be influenced by shopping experiences at other channels …
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