A study from Adrelevance, released November 20th, announced that the number of new companies advertising online has more than doubled since January - growing by 157 percent over the past ten months Top-line findings from the research include: - The number of new companies advertising online is growing at an average rate of 14% per month. - 24% of all web advertisers in the month of January 2000 (3,963 companies) were new to the web. - Traditional advertisers accounted for approximately 41% of the top 100 new online advertisers in January 2000, but are close to 50 …

The Knight Ridder News Service reports that at the AdTech conference in New York a proliferation of companies promised advertisers that they can find customers eager to get e-mail on subjects they are passionate about with "Opt-In" e-mailing. A confluence of factors is driving the demand. Companies are desperate for alternatives to banner ads. E-mailers have learned to ask customers for their permission to send e-mail. And there's ever-improving technology to track which e-mail recipients clicked, who bought something and who was unresponsive. Companies can use technology to cherry-pick customers and track how well the recipients are responding after …

Plastic or Paper? Perhaps this information, as a planning tool, is somewhat focused on agencies with clients in financial services, or those in online retailing, but it is also interesting to visit the "security psyche" of the American consumer as well... In a survey completed by Bruskin Research for MerchantOnline in September, and reported by Direct Newsline as presented here, they found that consumers are still leery of buying online, especially with a credit card. The report shows that three in five Internet users fear that their credit card number could be stolen when used to make …

Spanning (a part of) The Globe From the U.S.Newswire comes a release by the National Association of Realtors describing a positive forecast for all of "The Americas" for the upcoming year. While our media research has focused primarily on the contiguous states, there's no doubt that in this age of communications what's just over the horizon will influence our economies as well as our merchandising and advertising. Here's a snapshot of some of the Association's findings and projections... The president of the professional real estate association in Brazil, said that "Brazil accounts for 33 percent of all …

There has to be a reason for The Center For Media Research to include Research Briefs on the subject of the size and type of popular ads online. Though it's "data" to appreciate what's happening all around you, it is equally as important to understand the reasoning behind the ad selections that are being made, and where to run them. The following excerpts are from an article by Jason Black covering a round table discussion, conducted by Internet World, with a panel of experts covering a range of topics from the accountability and effectiveness of online advertising to the …

A recently released report from AdRelevance, determines that "standard" banners on websites account for only 37% of the impressions, though 80% of the advertisers online include them! This study finds that buttons and off size (or shape) banners develop almost 2/3 of the impressions. Key findings from the AdRelevance Special Report include: - Though the full banner accounts for the largest number of ads per company (18.3 average), it gets far less exposure than other ad types, based on impressions per ad. - GIF animation is the most prevalent ad technology, used in approximately 19 of every 25 …

Don’t Blink An article on November 12th in the Arkansas Democrat-Gazette describes not only the new phenomenon of traveling billboards, but some of the details of implementation by J.B. Hunt Transport Services in conjunction with Transport Media Network in Madison, WS. In this case, billboards are more than stationary features on the landscape: They're passing drivers, waiting at red lights and parked at truck stops all over the country. It’s truly a focused medium. Traveling advertisements are already a common sight on urban passenger buses. Now advertisers will have an opportunity to take them a step further. Advertising …

Play the Odds The MediaMetrix recently released internet audience study, "Top 10 Newcomers," as reported in the Seattle Post Intelligencer, indicates that the format for the top three new sites is promotions and sweepstakes. And, PC Data Online reports that two out of every five Web users visited a sweepstakes site in September. Jupiter Research says "The sites get visited, the banner ads get clicked. But is this an audience that advertisers and direct marketers want to reach?" To attract advertisers though, these sites promise that they can reach exactly the customers that marketers are seeking. By analyzing …

A recent Harris Poll, as reported by American Demographics in September, shows that 54 million consumers currently have some sort of disability. A disability, as defined by Harris, is anyone with a health problem, disability, or handicap that impedes him or her from participating fully in work, school, or housework. That’s 21% of American adults. The Poll reports that 40% of that market is online, and spends more time logged on than the non-disabled population. Five years ago the US Census data indicated that persons with disabilities aged 15 and older had a total annual discretionary income of $175 …

Here's a couple of fall outs from the "cut and paste" folder that just might come in handy sometime... According to a recent study released by the Association of Hispanic Advertising Agencies, the Hispanic market has an estimated $458 billion in spending power. Among U.S. Hispanics 16 years of age and older, 38% are using the Internet on a regular bases. The study defined the typical Hispanic Internet user as 28 years old, slightly more likely to be male, and unmarried. About half are Spanish-speaking language dominant. The study also found that respondents are online almost five-and-one-half hours …