• Readers Will Be Leaders
    Readers Will Be Leaders The National Education Association released a new poll on Teens and Reading on the U.S. Newswire recently which shows that Teenagers, age 12 to 18, rated reading, math, and writing as the first, second, and third most important things people need to learn to be successful in life. Even in our fast-paced digital age with its emphasis on technology and computer skills, young people still recognize that turning their attention to the printed page is vital to success. As we're bombarded with high-visibility electronic media, it's heartening to note that young people are ...
  • A Continuing Melting Pot
    A Continuing Melting Pot Here's a quick look at some changes taking place in our society during the next 100 years. The U.S. Census Bureau estimates that: - in 2000 there were 11.3 million Americans of Asian and Pacific Islander origin in the U.S., or 4% of the population. - In 2010, there will be 15.3 million, 5% of the population. - by 2100, there will be an Asian / Pacific Islander population of 75.235 million, 13% of the total U.S. - as of July, 2000, there is a U.S. Black population of 35 million, ...
  • How Many Bought?
    How Many Bought? eMarketer recently reported that, according to the Boston Consulting Group, by the 4th quarter of 2000, 68 million internet users in the US had purchased something online (up from 53 million in 1999) -- representing 55% of all internet users. Additional findings included: - 17% of online consumers bought a toy online in 2000 -- up from 4% in 1999 - The most-satisfied online consumer spent an average of $673 online in 2000 - The least satisfied spent $428, on average - 41% of consumers said they stopped shopping at a problematic ...
  • Apparently Not a Boob Tube
    Apparently Not a Boob Tube In spite of the high visibility of Internet marketing these days, a recent Arbitron/Edison Media Research report discovered that TV is still the preferred electronic medium. When Internet users were asked which medium they would "give up" if they could have only one, it looks like 2/3 of the users would stay with their television set. The Arbitron study compiled a breakdown of internet users between the ages of 12 and 55 or over. Internet users in the US willing to give up television or internet access, 2001 (as a % of ...
  • Researcher Beware
    Researcher Beware While preparing a study on comparative viewer statistics by rating firms, The Center for Media Research has viewed a variety of reports, each valid from its own perspective. Our conclusion will certainly be that the data user must be aware of the methodology used, and the appropriateness of the sample selected to make projections. But before we get there, here’s an example of the material uncovered as reported by Ariana Eunjung Cha in the Washington Post. The internal logs for one dot-com logged nearly 900,000 visitors to its site in December while one service was reporting ...
  • Dot-coms, Continued
    Dot-coms, Continued In a recent article in InternetNews, Christopher Saunders reviewed a new study study by Jupiter Media Metrix's AdRelevance unit that shows that advertising online is still dominated by small and mid-sized dot-coms. Large companies (quarterly sales of $500 million or more) increased their weekly online ad impressions by 17% during the fourth quarter of 2000, to 37 million, and purchased an average of 135 million impressions during the quarter. However, the smallest dot-coms (those with Q sales of $75 million or less) bought 176 million impressions in the same time period. Also, during the 4th quarter, ...
  • Steamin’ Streamin’
    Steamin’ Streamin’ A new “Advertising Agency Streaming Media Awareness Study” released by MeasureCast Inc. and The Yankee Group concludes that advertising agencies say streaming media is a viable advertising medium, and that streaming media ads are effective corporate and product branding tools. The reported objective of the study is to identify ad agencies’ level of awareness and their perception of streaming media, and to reveal trends in the streaming media marketplace. The survey targeted agencies with experience managing clients that have some accounts purchasing on-line advertising, and that make recommendations to clients on placing interactive media. One ...
  • Perception Is Reality
    Perception Is Reality A new Mediaenomics report from Myers Reports, Inc entitled "What Advertisers Really Want From Media," points out that perception and reality are quite different when it comes to the actual value of broadcast and cable networks to advertisers. The report claims to establish quantitatively that "these perceptions are not consistent with the media attributes that major national marketers actually value most." This study re-orders the television marketplace based on the metric of ad revenue per rating point that can be applied across all networks with different daypart and programming schemes. This new metric shows ...
  • Stick It To ‘Em
    Stick It To ‘Em Media research leads down a variety of devious paths in the interest of keeping our readers abreast of projections for the future. In this case, it suggests that growing use of the Internet and e-mail is contributing to what could be the first ever decline in first-class mail volume. Experts say volume will fall an average of 3.6 percent a year beginning in 2004. Because of this competition from e-mail and private delivery companies, the Postal Service is embarking on an aggressive campaign to sell advertising space on the sides of its delivery trucks, ...
  • Affiliates VS Locals
    Affiliates VS Locals In a recent release of a syndicated survey of both online and traditional media in more than 80 U.S. markets by The Media Audit, they report that some television network affiliates are proving they can compete with daily newspaper web sites. "At least four network affiliate web sites have overtaken the daily newspapers in the communities they serve," says Bob Jordan, co-chairman of the research firm that produces The Media Audit. In Cincinnati, Denver, Des Moines, and New Haven the web site of a local television affiliate has attracted a larger audience from their immediate ...
Next Entries »