Advertising Affected, But Not All News is Bad The Publishers Information Bureau (PIB) released figures for the month and year-to-date that they described as affected by economic uncertainty, but still showed growth in some categories during the month. The report shows total magazine advertising revenue for the month of September closing at $1,662,250,907, a 1.2% decrease from last year. Advertising pages for September were 24,383, down 9.9% from last year. Year-to-date, advertising revenue decreased 2.5%, closing at $11,750,851,706, and ad pages were 174,728, down 9.2% over last year. September 2001 vs. 2000 Eight of the major advertising categories showed …

Television Advertising Sidetracked David Peeler, president and CEO of CMR. Said that "Spending on all television advertising was already showing declines of 2 to 4% for this year. Now, we're looking at revenues that could be down in the range of 6 to 8% for 2001." For the broadcast week of September 9th through the 15th, according to CMR, networks cut their advertising in favor of continuous coverage of the events of September 11th. Network, spot and cable television lost a combined $313.2 million in advertising revenue. - Network advertising lost $188.4 million for the week - 49% of …

African American Web Surfers The recently released Internet ratings report for the month of August from Nielsen//NetRatings, reveals that nearly 8.2 million African American surfers logged on to the Internet from home this past August, as compared to 6.9 million the previous year. Year-over-year growth of African American Web surfers increased 19%. By comparison, the overall online population registered a 14% growth rate during the past year. While African Americans are outpacing the average Web user, usage is still not up to average. In August 2001, African Americans spent more than nine hours and 41 minutes surfing the Web, …

The Next Big Generation An article by Pamela Paul, in the September issue of American Demographics, provides an excellent marketer’s perspective on the nation’s 71 million Gen Y’rs. She says that these Echo Boomers are the next big generation, an enormously powerful group that has the sheer numbers to transform every life stage it enters—just as its parents generation did. And businesses in nearly every consumer spending category are jockeying for a piece of this market. J. Walker Smith, president of Yankelovich, says that an umbrella definition of a generation doesn’t always makes sense. Gen Y’s parents, the nation’s …

Multiple Magazine Ads In a Cahners advertising research report released on their Web site for distribution, Cahners Research analyzed 11,211 advertisements studied in Cahners Advertising Readership Studies. An analysis was made of the number of companies represented by these advertisements. These Readership Studies are conducted by mail among a random sample of readers. Among the elements studied with regard to magazine advertising, in order to determine the extent to which companies run more than one advertisement in a single issue of a specialized business magazine they asked: 1. Do Advertisers Run Multiple Ads In Single Magazine Issues? …