• E-Audience
    E-Audience Recently a reader suggested that we put data into perspective based on the online universe. Rather than translate each Brief, here’s the latest information from Nielsen//NetRatings on the Online Population as of July, 2001, comprising 91% of the world’s Internet users. Internet Universe by Country +----------------+---------------+ | | At-home users | +----------------+---------------+ | Global | 426,491,303 | | United States | 165,180,807 | | Japan | 45,659,923 | | Germany | 27,914,911 | | South Korea | 26,590,004 | | United Kingdom | 23,870,341 | | Italy | 18,697,197 | | Canada | 14,445,047 | …
  • Holiday Online Shoppers Looking For Promotions
    Holiday Online Shoppers Looking For Promotions A random national telephone omnibus survey sponsored by Advertising.com, and conducted by International Communications Research, concludes that though consumer confidence has, 75% of shoppers recently surveyed expect to spend at least the same amount of money for the 2001 holiday season as they did last year- with 15% of them saying they plan to spend even more. All of the surveys were conducted between September 28 and October 2, about two weeks following terrorist attacks on the nation. As the holiday season approaches, more than 25% of consumers will be shopping online. Approximately …
  • TechTrends For Planners
    TechTrends For Planners According to an article by Paul Desmond of Network World, there are several significant communication developments that will impact long range marketing planning in the ensuing years. He considers some of these to be the bandwidth boom; wireless; outsourcing; and computer power. Demand for dedicated bandwidth will increase at a compound annual growth rate of 32% from 1998 through next year, according to consultancy Vertical Systems Group. The bandwidth boom shows no sign of abating. Companies have announced the building of an all-IP transatlantic cable that would boost capacity by more than one-third vs. current …
  • ANA Doesn’t Expect Ad Growth on Net
    ANA Doesn’t Expect Ad Growth on Net According to a survey from the Association of National Advertisers, major companies are unlikely to increase their Web marketing spending this year. The industry association said its fifth annual Internet advertising study found that more advertisers turned to the Web for branding goals, with more than half of the respondents saying they used online advertising for developing or improving brand loyalty -- 10 percent more than the previous year. "As the use of Web sites, extranets and intranets matures, we see increased emphasis on them as brand building and communications tools," …
  • Sold At The Cinema
    Sold At The Cinema Karen Bannan presents an interesting article in the New York Times revealing the importance of yet another advertising medium… the movie theater. And significantly, for planners, buyers and merchandisers, not just the screen. She points out that advertisers present their products at the ticket counter, the concession stand, in the lobby, in the restroom and out into the parking lot with in-house radio. According to industry estimates some form of advertising is shown on about 24,000 of the nation's 37,000 movie screens. Exit polls have found that as many as 80 percent of theatergoers can …
  • All Over the World
    All Over the World In addition to online behavioral insight, the NetValue Mission includes Internet usage measurement using representative panels of Internet users worldwide. Their recent Blink newsletter provides a valuable measurement of users and usage during August. And it looks like women in the USA are more than just an important "segment." Number and profile of Internet users - August 2001 +--------------+---------+ | Internet | | | users (000) | | +--------------+---------+ | France | 9,824 | | UK | 14,183 | | Germany | 15,447 | | Spain | 3,657 | | Denmark | …
  • Safety to Spur Online Shopping
    Safety to Spur Online Shopping According to the eMarketer release of The 2001 "Holiday Readiness Report" from Vividence, 71% of US online consumers are concerned about the economy, in light of the 11 September 2001 attacks on the country, and 40% plan to shop less is stores this holiday season. In fact, 29% say they will shop more online this holiday season because they are concerned about store safety. Reasons why US Online Consumers Would Shop More Online During 2001 Holiday Season (% of respondents) - Concerned about safety in stores - 29% - Avoid crowds or lines …
  • Consumer Confidence Gaining
    Consumer Confidence Gaining The Associated Press reports that September's terrorist attacks transfixed consumers, sending retail sales down by the largest monthly percentage in nearly 10 years of record keeping. The release quoted the Commerce Department saying that sales at the nation's retailers plunged 2.4% last month after posting a 0.4% increase in August. Sales fell for a wide range of products, from cars to clothing. The drop in September retail sales was the largest since the government began keeping comparable sales records at the beginning of 1992. In the retail report, auto sales fell 4.6 percent last month. Excluding …
  • No Longer In The Dark
    No Longer In The Dark For those buyers interested in reaching a unique audience who are subway riders, an unusual ad medium has sprung up (or down) in the Philadelphia market. Reported by Jane M. Von Bergen, a staff writer for the Phildelphia Inquirer, she says that as the media have become increasingly cluttered with advertising images, marketers have begun to look for innovative places for their messages. There are advertisements on tollbooths at the turnpike and on toilet stalls in public bathrooms. Now PATCO High-Speed Line is testing a new advertising concept that creates a movie theater out …
  • Tech-Knowphiles
    Tech-Knowphiles One of our readers kindly forwarded a summary of results from a new study by from Scripps Networks and Yankelovich Partners, Inc. on America’s technology trendsetters. The study was conducted as part of the fourth annual HGTV Lifestyle Trends Report, and offers a snapshot of technology early adaptors’ opinions on TV/Internet. These "tech-knows" and "tech-know households" represent 15% of the Internet population. Some of the highlights include: - Tech-Knows were 67% more likely than others to surf the net and watch TV at the same time. 52% of all Tech-Knows said they do this at least …
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