Professor Emeritus Vernon Stone of the University of Missouri recently posted an analysis of a national survey funded by Freedom Forum and conducted in 1990-91 reporting on the newspeople working at local television stations. He concludes in 2001 that, while these newspeople have much in common with those of 1950s and early '60s in newsrooms, much has changed across half a century.

While the majority of people listening to Internet radio stations are men, more women are discovering the joys of streaming. The latest report describes other demographic changes, as well. For example, in March 2001, 85% of all Internet radio listening took place during traditional work hours – 5 a.m. to 5 p.m. Pacific. This month, that figure has dropped to 76%, indicating that more people may be tuning in to Web radio broadcasts from home.

According to GartnerG2 more US businesses are using email marketing campaigns instead of traditional direct mailings. The study suggests that e-mail marketing has become a more cost-effective way to acquire and retain customers.

Data based on audience measurement of more than 62,000 U.S. panelists who have home Internet access for the week ending March 24, 2002 shows that sports holds the lead with game sites pushing hard. And, if you're an auto advertiser, here's the top car sites in March.

A recent article in Editor and Publisher by Lucia Moses reports that newspapers are showing better-than-expected revenue results, generating more hope that an advertising recovery may be close at hand. Merrill Lynch analyst Lauren Rich Fine, who had forecast a 7% year-over-year decline in newspaper ad revenue in February, now believes the slippage was closer to 5% to 6%.

In a March 2002 Consumer Survey, Jupiter reveals that 70 percent of online adults cannot understand why anyone would pay for content online. David Card, Jupiter vice president and senior analyst says, " While there is money to be made in the online content business, Jupiter's latest survey and market forecast numbers indicate that the mass market still largely shuns anything that smells like a subscription online."