A segment of a study by Arbitron/Joint Communications of American women radio listeners, focusing on 18- to 54-year-old females who listen to radio, finds that one group of women (approximately 11% of all radio listeners) really drives "contesting", and those women share certain expectations from radio. In the study, factors (correlated variables that help identify the driving forces that motivate listeners) are linked to reasons for tuning in to radio and tuning out of radio to issues of personal importance.
Disney lifestyle is as big as Match and Ancestry combined, suggesting where you are may be more important than who you are. And, significantly more women visit the Family and Lifestyle sites than men. It's about equal in gender measurement in the Finance category, with no single site dominant.
According to a report from Return Path and NFO WorldGroup, 49% of US adults changed at least one of their e-mail addresses. In fact, the companies report that the annual churn rate for e-mail addresses is 39%. The two main reasons that people say they change their personal e-mail address are to get away from SPAM (16%) and because they have changed internet service providers (48%). Most people who change their work e-mail address do so because of a job change.
Harte-Hanks reports that business-to-business (B2B) e-mail marketing campaigns can yield an average click-through rate of 1.3%, but can go as high as 25%. The study, representing 4.25 million e-mail addresses, executed between August 2001 and August 2002.
While Monster.com is a four to one favorite in the Education and Career site category, with females leading the queries, Entertainment is not so lopsided but it's more male oriented, during the last week in September.
Americans have become well known for their ability to multitask. A new study, by BIGresearch, has found that Americans have begun multitasking in a new arena - media. The study, which measures simultaneous media usage (when consumers use a primary media source while a secondary source is in use), may change how marketers reach their target audiences.
A special weekly online ratings analysis, released by comScore Media Metrix, covers traffic patterns around the fall television premiers. Included is a summary of the how the big networks fared and additional newsworthy findings from the week, such as a surge in visitors to UN.ORG amidst increasing U.S.-Iraq tensions.
With elections imminent, communicating with government officials and prospective voters is of significant interest. Local officials have embraced the Internet as part of their official lives and most now use email to communicate with constituents. This result is in contrast to Congressional representatives, who have felt swamped by email and who often dismiss emails as not very meaningful, while local officials find them useful.
Nielsen//NetRatings data for the week of September 22 reports on Automotive sites and Consumer and Electronics. EBay Motors outdoes the Kelley Blue Book two to one! And Microsoft reaches 1/3 of the users, four times more than the closest alternative in Consumer Electronics.
"when traffic levels increase on Web sites, the result is a potential goldmine for both publishers and advertisers." As unique audience levels on sports Web sites have increased in the past five months, so have ad impressions levels on those sites. During the period April through August, paid impressions on sports sites increased an average of 23 percent per month, despite an overall market that saw an up and down summer.