A new publication from the World Association of Newspapers "New Classified Models," from WAN's Shaping the Future of the Newspaper project, says that only those newspapers that are aggressively and proactively ensuring they will own the digital classified market are succeeding in retaining (classified) market share and profitability.
A deep drill-down of current events and global news to show sites, demographics, ad types, sizes, and delivery technologies.
A recent survey of digital video recorder (DVR) users conducted by Lyra Research found that delayed TV viewing behavior challenges conventional distinction between "live" and "recorded" program viewing. Steve Hoffenberg, Lyra Research's director of electronic media research, says "A typical example would be a DVR user who sits down in front of the TV 15 or 20 minutes into the broadcast of an hour-long show. The user starts watching at the beginning of the recorded show and, as each commercial break commences, fast-forwards past the ads. By the time the show is over, he or she has caught up to …
According to a new Web usage survey conducted by Cerberian Inc., and SonicWALL, more than 75 percent of people at work have accidentally visited a pornographic Web site, and 15 percent have visited such sites more than 10 times. The survey also reported that 50 percent of respondents spent more than 10 percent of their time at work surfing the Web for personal reasons, which is roughly equal to four hours per week, or nearly nine days a year.
New survey results presented At the Gartner IT Security Summit 2004 show that despite the effort and expense that Internet service providers (ISPs) are devoting to anti-spam measures, consumers still receive tremendous amounts of unsolicited online content. According to the survey, approximately one of every three online households reported that 75 percent or more of their e-mail was spam.
A deep drilling of online automotive destinations, demographics, ad delivery technologies and sizes
Findings from a UK survey commissioned by SurfControl , reveal the dangers facing businesses who do not protect their e-mail communications against confidential data loss. The survey found that 39% of workers interviewed have received confidential information via e-mail that was not intended for them. Of this number 26% confirmed that the information was sent to them from an external source.
According to a new analysis from Mediamark Research, further penetration of the Internet will require the conversion of "Unconnected" consumers and Internet "Resistors." Even though 79.5% of adults have access to the Internet at home, work or other location, data from 26,000 in-home interviews show that just 63% of adults have used an online service or the Internet in the last 30 days.
A new report from Lyra Research, A Survey of Video-on-Demand User, reveals that digital video recorder (DVR) users watch more video-on-demand (VOD) programs than non-DVR users, and these findings held true for both free and paid VOD. This consumer behavior may be surprising to cable-service providers as it challenges a widespread industry assumption that DVR and VOD technologies are competing for viewers' usage.
According to the annual State of the First Amendment survey, conducted by the First Amendment Center with American Journalism Review magazine, Americans' support for First Amendment freedoms continues to rebound. Gene Policinski, acting director of the First Amendment Center, said "The 2004 survey found that just 30 percent of those surveyed agreed that 'The First Amendment goes too far in the rights it guarantees,' with 65 percent disagreeing."