• ''A Man and a Woman'' Appears to be a Bush Strength
    comScore Networks recently released the results of a study examining the factors influencing the voting plans of American wo
  • Over 45's Most Interested in Food and Cooking on the Web
    A deeper look at the most popular Web sites for Online food and cooking, as well as the demographics, ad delivery styles, technologies, and sizes used.
  • Trade Show Recovery Part of Advertising and Strategic Marketing Program
    The Trade Show Exhibitors Association (TSEA), and Tradeshow Week Custom Research, in its recently released Exhibit Management Survey reports that more that 1/3 of the TSEA member's say attendance at their key exhibitions have already recovered when compared to year 2000's levels.
  • Radio Station Format Shapes Audience, But Not Media Buy Decision
    Bob Jordan, president of International Demographics, previews a new report from The Media Audit with the conclusion that "(Station) Formats are the most critical element in success or failure in radio. A radio station's format is its content," says Jordan, "It is what draws and shapes its audience."
  • Interactive Program Guides: the Portal for Television Entertainment
    In-Stat/MDR, in a recent report, says that it expects the worldwide IPG market value to grow to nearly $1 Billion by 2008. The research firm reports that Interactive Program Guides (IPGs) are becoming the entertainment portal for TV viewers, and will be the "killer application" for enhanced interactive television services.
  • All Hallow's Eve: An Insight on Kid's Culture
    BIGresearch, in a survey conducted for the National Retail Federation (NRF), found that Spiderman will be the most popular Halloween costume for kids this year, with 2.15 million children planning to dress as their favorite superhero on October 31. Other popular costumes this year will include princesses (1.8 million children), witches (1.3 million) and vampires (899,000).
  • Internet Not Benefiting From Presidential Advertising
    Michael Cornfield, in a memo for the Pew Internet & American Life Project, observes that "The presidential campaigns... have virtually ignored the internet as an advertising medium, according to the first-ever systematic study of online political ads."
  • Yahoo!, MSN and AOL Top Sites for Financial News
    A drill-down into sites, viewer demographics, ad sizes, technologies and delivery methods.
  • One Billion Square Feet of Outdoor Graphics in 2008
    According to InfoTrends/CAP Ventures, the wide format outdoor graphics market is one of the fastest-growing areas of the wide format digital printing market. The segment is expected to demonstrate a compound annual growth rate of 12% between 2003 and 2008. By 2008, the two primary wide format digital printing technologies are expected to produce more than 1 billion square feet of outdoor graphics in North America.
  • Direct Correlation Between Customer Experience Online And Purchasing
    According to a new study, conducted by market research firm Vividence, Amazon.com is the clear leader in the online retail market, in terms of the overall customer experience, followed by Barnes & Noble, Circuit City and eBay. Wal-Mart, despite its dominance in offline retail markets, is failing with customers online.
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