by Jack Loechner on Oct 14, 12:00 AM
comScore Networks recently released the results of a study examining the factors influencing the voting plans of American wo
by Jack Loechner on Oct 10, 12:00 AM
A deeper look at the most popular Web sites for Online food and cooking, as well as the demographics, ad delivery styles, technologies, and sizes used.
by Jack Loechner on Oct 10, 12:00 AM
The Trade Show Exhibitors Association (TSEA), and Tradeshow Week Custom Research, in its recently released Exhibit Management Survey reports that more that 1/3 of the TSEA member's say attendance at their key exhibitions have already recovered when compared to year 2000's levels.
by Jack Loechner on Oct 10, 12:00 AM
Bob Jordan, president of International Demographics, previews a new report from The Media Audit with the conclusion that "(Station) Formats are the most critical element in success or failure in radio. A radio station's format is its content," says Jordan, "It is what draws and shapes its audience."
by Jack Loechner on Oct 10, 12:00 AM
In-Stat/MDR, in a recent report, says that it expects the worldwide IPG market value to grow to nearly $1 Billion by 2008. The research firm reports that Interactive Program Guides (IPGs) are becoming the entertainment portal for TV viewers, and will be the "killer application" for enhanced interactive television services.
by Jack Loechner on Oct 5, 12:00 AM
BIGresearch, in a survey conducted for the National Retail Federation (NRF), found that Spiderman will be the most popular Halloween costume for kids this year, with 2.15 million children planning to dress as their favorite superhero on October 31. Other popular costumes this year will include princesses (1.8 million children), witches (1.3 million) and vampires (899,000).
by Jack Loechner on Oct 5, 12:00 AM
Michael Cornfield, in a memo for the Pew Internet & American Life Project, observes that "The presidential campaigns... have virtually ignored the internet as an advertising medium, according to the first-ever systematic study of online political ads."
by Jack Loechner on Oct 5, 12:00 AM
A drill-down into sites, viewer demographics, ad sizes, technologies and delivery methods.
by on Sep 18, 12:00 AM
According to InfoTrends/CAP Ventures, the wide format outdoor graphics market is one of the fastest-growing areas of the wide format digital printing market. The segment is expected to demonstrate a compound annual growth rate of 12% between 2003 and 2008. By 2008, the two primary wide format digital printing technologies are expected to produce more than 1 billion square feet of outdoor graphics in North America.
by Jack Loechner on Sep 18, 12:00 AM
According to a new study, conducted by market research firm Vividence, Amazon.com is the clear leader in the online retail market, in terms of the overall customer experience, followed by Barnes & Noble, Circuit City and eBay. Wal-Mart, despite its dominance in offline retail markets, is failing with customers online.