• Satellite Radio Barely Reaches Earth
    Bob Jordan, president of International Demographics, said "We were surprised at how little market penetration has been achieved by satellite radio," after reviewing the results of a Media Audit survey in 87 metropolitan markets. With a collective adult population of 137,478,000, satellite radio has attracted a mostly male audience of just 681,000 or 0.5 percent of all adults in the markets surveyed.
  • Online Broadcast, Television and Radio Sites, Ads and Technology
    A deep drill-down into online media including destinations, demographics, advertisers, ad types, sizes and delivery methodology.
  • TV Third After Sleep and Work
    According to the American Time Use Survey, the government's first comprehensive time study, analyzed by American Demographics, average Americans spend 11% of their life in front of a TV screen, 35% sleeping and 33% at work. The article concludes that TV plays a commanding role in the consumer's life, with half of their leisure time spent there!
  • Online Ad Budgets Stolen from Traditional
    According to a new five-year forecast from Forrester Research, online marketing and advertising will represent 8 percent of total advertising spending in 2010, rivaling ad spending on cable/satellite TV and radio. In addition, almost half of marketers plan to decrease spending in traditional advertising channels like magazines, direct mail, and newspapers to fund an increase in online ad spending in 2005.
  • One Third of Online Young Adults Prefer Internet for News
    According to JupiterResearch, the number of online adults who prefer the Internet as their main source of news has grown over 35% in the last four years, at the expense of television and newspapers. Currently, over 26% of online adults prefer the Internet for national and international news, compared to 19% in 2001.
  • Full Year Interactive Ad Revenues Up 33% 2004, Expect Another 34% in 2005
    The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released the Internet Advertising Revenue Report showing the final numbers for the full year 2004. The report states that overall industry revenues rose nearly 33 percent over 2003 totaling over $9.6 billion and exceeded the previous revenue record in 2000 by nearly 20 percent. E-Marketer forecasts an increase in 2005 as well.
  • New Generation of Product Placement on TV
    Hitwise analyzed traffic to Web sites of sponsors of "The Apprentice" for the current season, finding that with the increasing numbers of consumers skipping commercials due to the popularity of digital video recorders, the reality-television revolution has provided marketers with a critical new-generation of product placement.
  • Creative Radio Considered 'New Landscape' for Continued Growth
    According to the recent release from the Radio Advertising Bureau, the results of the 1st quarter data indicate that Radio finished 1st Quarter of 2005 with total combined spot and non-spot dollars up 2% over the same time period from a year ago. National ad sales figures increased 3% 1st Quarter 2005 over 1st Quarter 2004. Non-spot revenue for 1st Quarter 2005 was the only area to experience a dip with a 2% drop.
  • Online Conversion Rates and Budgets Up
    The E-tailing Group Inc. reported, in its 4th Annual Merchant Survey, that conversion rates are rising among online retailers, with nearly twice as many as last year reporting rates of 2-3%.
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