• eBay Supplements Income for One and a Half Million US Entrepreneurs
    According to a new survey conducted by eBay, entrepreneurs in record numbers are setting up shop on eBay. More than 724,000 Americans report that eBay is their primary or secondary source of income. In addition to these professional eBay sellers, another 1.5 million individuals say they supplement their income by selling on eBay, according to the July 2005 survey.
  • Consumers Are Anxious, Investors Are Confident This Month
    According to the overview of the BIGresearch Consumer Intentions & Actions Survey in early in mid-July, consumers are anxious and conservative. In summary, their major findings are: " Consumer confidence drops 2 points from June " Practicality among consumers rises just slightly in July " Consumers fearing a rise in layoffs over the next six months
  • General Community Web Sites Attract Viewers and Advertisers
    According to the June 2005 Nielsen//NetRatings AdRelevance service report, general community Web sites captured the fastest growing sector in estimated online advertising revenue, followed by the categories of health and fitness, business, men's general interest, and shopping and auctions.
  • Personal Internet Surfing at Work Costs Companies Over $300 Billion a Year
    According to a new survey by America Online and Salary.com, summarized by Dan Malachowski, the average worker admits to wasting 2.09 hours per 8-hour workday, not including lunch and scheduled break-time. The survey indicates that employees are wasting about twice as much time as their employers expect.
  • Dayparts, Age and Affluence Influence Internet Shopping Patterns
    New research from The Media Audit shows 1 p.m. to 6 p.m. to be the most popular "daypart" among online shoppers who made 12 or more purchases during the past year. "The data shows online shoppers generally get started at 8 a.m. and keep shopping until 10 p.m. with just a slight slowdown around the lunch hour," says Bob Jordan, president of International Demographics.
  • Pointed Findings for Dealing With Multicultural Marketing
    The current release of the 2nd annual Yankelovich MONITOR Multicultural Marketing Study, aggregating past African American and Hispanic MONITORs developed bi-annually since 1988, offers comparative and contrasting views of the African American, Hispanic and Non-Hispanic marketplaces. The study expands on four key market dynamics and trends in the U.S. multicultural market: The Evolving Family, The Changing Face of Trust, Managing Uncertainty, and Emerging Marketing Frustrations.
  • Ad Spending in 2006 Forcasted Up, Topped by Automotive at $33.5 Billion
    The recent release of the 29th annual "Advertising Ratios & Budgets" study by Schonfeld & Associates lists forecasted 2005 advertising-to-sales ratios, ad spending in 2005 and 2006 and ad growth for each of more than 5,000 companies in over 300 industries.
  • Online Automotive Sites, Demographics, Advertisers and Ad Tech Information
    A deep look at automotive destinations on the Web, including demographics, advertisers, ad types and technology.
  • Upscale Men Dominate Adult iPod Ownership
    A national phone survey of adults over the age of 18 by the Pew Internet & American Life Project, found that more than 22 million American adults own iPods or MP3 players. 29% of them have downloaded podcasts from the Web so that they could listen to audio files at a time of their choosing.
  • Keyword Prices in Mortgage Sector Strong and Stronger
    According to the Fathom Online Keyword Price Index, the prices that advertisers paid to buy search engine keywords increased on average 11 percent from April 1-30. The data indicates that online auction of keywords is attracting more advertisers who are learning how to maximize their ROIs by taking advantage of seasonal opportunities when consumers come online with a strong intent to buy.
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