In the metropolitan markets surveyed by The Media Audit From 2002 to 2004, the Hispanic adult population increased by 16 percent while the number of Hispanic college graduates increased by 22 percent. Bob Jordan, president of International Demographics, Inc., said "The number of Hispanic college graduates increased by 806,000 from approximately 3.6 million to 4.4 million."

A new report from Nielsen//NetRatings and eMarketer indicates that that readers in almost every city in the top 10 local markets have been loyal to their top hometown paper. Local newspapers claimed an average of 19% of the local Internet readership, and held the top spot among the city's online readers for online newspaper sites.

Right on the heels of a recent Brief indicating that local news holds Online newspaper readers, JupiterResearch reports that advertising will pursue the classifieds. Jupiter announced that U.S. spending for online local advertising will grow 26% to $3.2 billion in 2005, and then 11% compounded annually, to $5.3 billion in 2010. The report, "U.S. Local Online Advertising Forecast, 2005 to 2010," points out that classifieds will continue to comprise almost 70% of that total throughout the forecast period.

A deeper look behind the Online Personals destinations including demographics, advertisers, ad types and sizes

Telephia recently reported that Internet-based telephone service (or Internet telephony) is replacing traditional landline phone service among those who have chosen VoIP, a technology that allows consumers to place telephone calls over the Internet. Fifty-three percent of high-tech households subscribing to Internet telephony have completely replaced and disconnected their landline phones.

On a year-to-date basis, total combined spot and non-spot sales figures rose 1% for the first eight months of 2005 compared to the first eight months of 2004. Local sales figures for January through August of this year also grew 1% over those same months from a year ago.

Hoy, a leading Spanish-language newspaper, recently released the multi-market Hoy Media Consumption Study, conducted with TNS Market Development. The study shows Spanish remains the preferred language across media for obtaining news information. Almost 70% of Hispanics read Spanish-language newspapers frequently or occasionally, claims the report.

The NRF 2005 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, found that consumers are expected to spend $3.29 billion on Halloween this year, up 5.4 percent from $3.12 billion in 2004. Much of the increase in spending is expected to come from young adults.

A deeper look at Health, Fitness & Nutrition Sites including advertisers and ad types.

The impending release of the Interland Summer 2005 Business Barometer, a measure of small business online activity, shows how the leaders of U.S. small- and medium-sized businesses feel on issues important to them. The nationwide survey of 780 small-business leaders of organizations with 500 or fewer employees found that seventy-two percent of the respondents have a business Web site, with Industry declared as 33% business services, 20% personal services, 19% retail, 17% non-profit and 11% manufacturing.