According to new research by The Media Audit, affluent working women with family incomes of $75,000 or more are growing in number and 94.3 percent access the Internet during an average month. From 2004 to 2005 the percent of affluent working women making five or more purchases on the Internet increased from 54.1 percent to 56.6 percent. The percent making 12 or more purchases in the same years increased from 30.0 percent to 32.2.

According to the new Vertis Communications Customer Focus Fashion study, 51 percent of adults use advertising inserts or circulars to decide where to shop for clothing items. Jim Litwin, vice president of market insights at Vertis Communications, said "...despite demographic similarities, consumers are unique individuals with different values and personalities influencing their habits. In order to connect with consumers on a personal level, it is important for marketers to understand these groups and their motivations..."

According to Telephia, primetime viewing for mobile video hits during the afternoon and early evening. 30 percent of mobile video users watch mobile TV and video clips on their cell phones during the hours of noon and 4 pm, and 31 percent watch during the early evening commute hours of 4 pm to 8 pm. Mobile video viewing drops to just nine percent during the regular television primetime hours of 8 pm to 11 pm.

According to the latest Simultaneous Media Usage Survey by BIGresearch, as marketers seek new ways of increasing marketers' ROI by reaching and influencing consumers, In-Store media becomes a viable alternative. The study found that product sampling topped the list as the most influential of stored media options, followed by reading product labels and shelf coupons.

A drill-down into the destinations, demographics, advertisers and ad specs for the Health, Fitness and Nutrition Online destinations in August and September

According to LexisNexis U.S., when consumers are faced with major events that significantly affect their lives, such as a pandemic or an ominous hurricane, their trust mostly remains with traditional media, such as professional journalists at mainstream newspapers, magazines, television and radio, versus emerging media sources including Internet-only publications, blogs and podcasts.

According to comScore Media Metrix, the second quarter results of Game Metrix, a quarterly syndicated study found that video games have much broader appeal than teenage boys. On average, gamers are 41 years of age with an average annual income of $55,000. Further, females account for 52 percent of the gaming audience. The average gamer has been online for nine years and 84 percent have broadband access at home.

According to a new study by The American Resort Development Association International Foundation (AIF), Conducted by Ragatz Associates, timeshare has improved the vacation experience for owners. The vast majority of all owners (80.3 percent) express satisfaction with their timeshare purchase; 75.7 percent say owning a timeshare has increased their looking forward to vacations, and 68.4 percent say owning a timeshare has increased the amount of time on vacations. And, the study found that about 25 percent of recent buyers expressed interest in purchasing additional timeshares.

According to BIGresearch's September Consumer Intentions and Actions Survey (CIA), the impact of gas prices is down, confidence is up, and consumers are feeling better about increasing their spending this holiday season. 42% reported that they plan to spend about the same if not more than last year.

According to a Publishers Information Bureau (PIB) report in September, total magazine rate-card-reported advertising revenue for the month of August increased 9.6% compared to the same month last year, closing at $1,557,070,868. Ad pages totaled 15,305.55, up 4.4% against August 2005. Nine major advertising categories showed an increase in PIB revenues and pages over August 2005. Four of those categories posted double-digit gains in pages: Drugs & Remedies, Food & Food Products, Retail, and Public Transportation.