A recent Whitepaper, prepared by Omniture, Inc, a software provider for data storage and analysis, brings to light some B2B marketing insights and supporting secondary data for the development of strategies and tactics. Though not primary research, it supports good background planning.

According to new consumer research from Leichtman Research Group, VOD is now in 25 million digital cable homes, and 60 percent of digital cable subscribers have used VOD, up from 25 percent two years ago. The research firm says, however, that the overall impact of DVRs and VOD on US television viewing remains small. LRG estimates that less than 4% of all TV viewing in the US today is of recorded DVR programs or on-Demand viewing - up from about 2% a year ago.

According to a new study from e-mail services provider Silverpop Systems Inc, reported by Internet Retailer, branding in an e-mail subject line is critical to campaign success, worth an open rate that's 32% to 60% higher than when the e-mail doesn't have such branding.

The Direct Marketing Association, in presenting the findings from their study, The Power of Direct, at the recent DMA06 convention, said that DM driven sales are expected to slow somewhat in 2007, but not as much as total US sales.

A deeper look at the sites, demographics, advertisers, and ad specs for Financial News and Information Internet sites.

Relay, an affiliate of Publicis Group, reported a unique measurement on branding placements during the Men's and Women's Singles during the US Open Finals, noting that Lexus and JPMorgan Chase took top value among brands that invested in sponsorships. Lexus, through branding placements on in-stadium signage, net logos, onscreen graphics and player clothing, received more than $13.5 million in broadcast advertising value during the broadcast of the Men's Singles finals.

comScore Media Metrix, announced the results of an analysis of worldwide video streaming activity from YouTube.com, confirming that an average of 100 million video streams were served per day in July 2006. More than 63 million people (Age 15+) worldwide visited YouTube.com, 16 million of whom came from the U.S. On a daily basis, the site attracted an average of 6.2 million visitors worldwide, with 1.6 million residing in the U.S. The site also ranked as the 17th most visited property worldwide during the month.

According to a recent comScore report focusing on Internet Yellow Pages searches, 68 million U.S. Internet users performed an Internet Yellow Page (IYP) search online in July.

According to the BIGresearch October Consumer Intentions and Actions Survey, consumer attitude towards the economy continued to improve in October. 49.9% of the 7,623 consumers in the survey said they were confident or very confident in chances for a strong economy in the next six months, which is up from 43.4% in September.

Nielsen//NetRatings recently announced that over a three-year period, the top sites among teens 12-17 have shifted from those offering a selection of instant messaging buddy icons to those providing assistance with social networking profiles and page layouts.