• $273 Million Premium SMS Revenue is a Third of Mobile Content Revenue
    According to the new Telephia Premium SMS Report, Premium SMS revenues totaled more than $273 million, making up 32 percent of mobile content revenue in Q1 2007. This report includes content purchased via premium SMS from off-portal storefronts as well as premium text messaging services, like voting/sweepstakes and chat.
  • Communications Radio Advertisers Show Biggest Growth in 1stQ 2007
    The Radio Advertising Bureau, in the recent release of 1st Quarter 2007 revenue data based on a pool of more than 150 markets, concludes that non-spot activity presents a significant growth opportunity for Radio to increase its revenue stream. Unmeasured prior to 2004, this category is 6.4% of total Radio revenue and is an important factor in Radio's total ad spend, impacting the medium into the positive growth position it displayed in 1st Quarter 2007.
  • 70 Percent of U.S. Web Users Streamed Video in March
    comScore released its comScore Video Metrix rankings for March 2007, showing Google Sites as the top U.S. streaming video property with 57.4 million unique people streaming ("streamers") and 1.2 billion video streams initiated. YouTube.com drove the lion's share of the video streaming activity at the Google Sites property with 53.5 million unique streamers and 1.1 billion streams initiated.
  • Newspapers World's Second Largest Ad Medium
    According to the World Association of Newspapers Newspaper recent release, global newspaper sales were up 2.3 percent in 2006, and had increased 9.48 percent over the past five years. Newspaper sales increased year-on-year in Asia, Europe, Africa, South America, with North America the sole continent to register a decline.
  • Q1 Web Advertising 26% More Than Q1 '06
    According to a recent IAB release, Internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007. The 2007 first quarter revenues represent a 26 percent increase over Q1 2006 at $3.8 billion and a 2 percent increase over Q4 2006 at $4.8 billion. For your convenience, annual Internet revenues are included as an historical reference.
  • Not All Product Placement is Equal
    According to a just-released analysis of BIGresearch's Simultaneous Media Survey of over 15,000 consumers, not all product placements are equal. In the survey, the top category that consumers said product placement influenced their purchases was electronics, with 12.6% saying so. Grocery and apparel followed to round out the top three.
  • Advertising Trust Varies by Medium and Viewer Age
    Because of Yahoo's interest in Bebo (a next generation social networking site where members can stay in touch or connect), comScore reissued a review of an end-of-year study of consumers' receptivity to advertising in different media formats. The report, edited by Gian Fulgoni, finds that an ad's effectiveness is based, in part, on the medium that carries it, and how much trust consumers have in that medium. The survey quantified consumers' attitudes and receptivity to advertising across various media, and was first presented at the American Marketing Association's Mplanet conference in Orlando.
  • Multiple Images and Unidentifiable "From" Names Trigger Spam Filters
    The primary findings of the Lyris EmailAdvisor ISP Deliverability Report Card for Q1 2007, are that message content is NOT the key reason ISPs filter legitimate email marketing messages. And, a majority of the largest US-based ISPs have the lowest rates of delivering email to the inbox.
  • First Quarter Newspaper Print Ads Down, Online Up
    According to preliminary estimates from the Newspaper Association of America, advertising expenditures for newspaper Web sites increased by 22.3 percent to $750 million in the first quarter versus the same period a year ago. Advertising on newspaper Web sites made up 7.1 percent of total newspaper ad spending in the first quarter compared with 5.5 percent for the same period a year ago.
  • Tech Buyers Go Deep For Information and Bite on White Papers
    While searching for connection options to help technology marketers align their strategies with the expectations of technology buyers, a study by KnowledgeStorm, in conjunction with MarketingSherpa, found that the trick is to find middle ground where marketers' information meets buyers' demand, as well as aligning content development and distribution with audience engagement and message delivery.
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