A recent report from Integrated Media Measurement, Inc. (IMMI), based on data from 3000 panelists in six major markets, finds that though multi-platform advertising increases reach over individual platform advertising, the effect is not simply additive.
According to the Multiplatform Video Report released by Solutions Research Group, an average American consumer aged 12 and older with Internet access now spends 6.1 hour daily with video-based entertainment, up from 4.6 in 1996. Of this 6.1 hours, 63.9% (nearly 4 hours per day) currently comes from traditional Television, including live, DVR and video-on-demand viewing. Video games, web and PC video, DVDs and video on mobile devices account for the balance.
The IDC Digital Marketplace Model and Forecast shows total worldwide Internet advertising to be $65.2 billion in 2008, growing to $106.6 billion in 2011. John Gantz, chief research officer at IDC, explained "... (though) Internet advertising is growing at a phenomenal rate, ... (it) is still relatively new and growing from a much smaller base... By the end of the forecast period, spending for Internet advertising will trail direct mail... by more than $30 billion, while spending on TV and print ads will each be nearly twice as great as for online ads... The long-term opportunity for Internet advertising …
New consumer research from Leichtman Research Group, based on a telephone survey of 1,601 households from throughout the United States, finds that 70% of US broadband high-speed Internet subscribers are very satisfied with their current Internet service at home. Comparatively, 45% of dial-up/narrowband subscribers are very satisfied with their Internet service.
Nielsen Online recently announced that per person, kids consumed more streams than those over 18, and spent more time watching online video from home. Kids 2-11 viewed an average of 51 streams and 118 minutes of online video per person during the month, while teens 12-17 viewed an average of 74 streams and 132 minutes of online video.
Based on an analysis by Nielsen's Claritas Services by Jane Crossan and Mike Mancini, a new segment of wealthy Americans has emerged In recent years that represents 19 percent of all U.S. households. Known as the New Mass Affluent, this new crop of wealthy Americans were born of the post-war boom, raised in middle-class suburbs and benefited from college educations and years of economic prosperity during the bull market of the 1990s. Claritas defines this emerging group as households with incomes above $100,000 and income producing assets of $100,000 or more.
According to new research conducted by The Nielsen Company for the Cable & Telecommunications Association for Marketing, 94% of adults who subscribe to cable or satellite television services prefer to watch television on traditional TV sets rather than Online. 35% of the adult broadband users surveyed said they had watched at least one television program originally shown on TV via the Internet.
A new study and analysis by Royal Mail, with the APA and Millward Brown, reveals a range of benefits by making some format adjustments to Customer Magazines. Though currently the average number of pages for a customer magazine is 36 and the most popular frequency is quarterly, says the study, more pages inspires more thorough readership and greater frequency yields an uplift of over 10%.
A recent study by the AKQA's Research & Insights department in conjunction with dotMobi, finds that there is a strong consumer desire for practical mobile content on phones. Nearly 90 percent of consumer respondents stated that they would be more likely to choose an airline with mobile check-in facilities over one that did not offer them. And, rather than basic entertainment and ringtones, consumers stated that their most-wanted mobile activities included phone-optimized banking and travel planning.
A recent Compete survey on segment-driven marketing found that marketers are focusing their segmentation efforts in online and search engine marketing activities, and while only 39% of US marketers surveyed believe segment-driven marketing is very important in their organization today, 84% indicate that it will be more important three years from now.