According to the findings of an Adweek Media/Harris Poll of 2,194 U.S. adults,86% of Americans say that compared to the TV shows themselves, television commercials seem louder. 57% say the commercials seem much louder. Just 12% say the shows and commercials are at the same level, and only 1% say the volume of the commercials is softer than the shows.

The new national survey from Arbitron and Edison Research, The Infinite Dial 2010, provides a selection of metric insights into the use and users of social networking, online radio, MP3 players, Wi-Fi, Broadband, mobile phones, and television.

According to the Executive Summary of the recent Mobile Marketing report from Borrell Associates, mobile media has emerged as the next big wave in advertising, mainly threatening the Web, but also peeling significant expenditures away from direct mail and yellow pages. Mobile marketing is set to reach dominant penetration levels faster than any medium before it, thanks to an existing installed base of cell phones (80% of the population) rapidly being exchanged for smart phones (currently about 31% of the population and growing). By contrast, when the Internet was born as a commercial medium in the mid-1990s, only 8% …

According to a new survey by the Pew Research Center's Project for Excellence in Journalism, in association with the American Society of News Editors (ASNE) and the Radio Television Digital News Association (RTDNA), America's news executives are hesitant about many of the alternative funding ideas being discussed for journalism today and are overwhelmingly skeptical about the prospect of government financing. Half of all those surveyed are confident their operations will survive another 10 years without significant new sources of revenue. Nearly a third believe their operations are at risk in just five years or less. And many blame the …

According to the findings from the "NewMediaMetrics 360 Cross Platform Study" by the Cinema Advertising Council (CAC), linking Emotional Attachment of consumers to brands in key categories to media across multiple media types and properties, movies beat other media in terms of favorable attachment. Michael Chico, President and Chairman of the CAC, concludes that "The emotional attachment that consumers have to the cinema environment... emphasizes the value that marketers achieve by associating their brands with the movies"

According to a new Bankrate.com poll by Princeton Survey Research Associates International, recession-weary taxpayers awaiting a tax refund check from Uncle Sam will not indulge in unbridled consumer spending this year. Instead, 84% of Americans receiving refunds intend to pay down debt, save or invest their windfall or use it for everyday necessities.

According to analysts at Barclays Capital, ad forecasts for most media have been raised, including a strong boost in radio expectation, and local TV has moved into double digits. Barclays estimates that total 2010 U.S. advertising will grow 5.5% year-over-year in 2010 vs. prior estimate for +3.5% year-over-year. The largest source of category upside to the prior estimates was automotive and political TV advertising, particularly in the back half of 2010.

According to a report based on the Pew Research Center's public opinion surveys and analysis of 2008 U.S. Census Bureau data, a record 49 million Americans, or 16.1% of the total U.S. population, lived in a family household that contained at least two adult generations or a grandparent and at least one other generation. In 1940, about a quarter of the population lived in an extended family household one; by 1980, just 12% did, says the study.

Findings from a study conducted by Ipsos Marketing, Consumer Goods, show that, while store brands have built their foundation on distinguishing themselves as a good value in terms of low cost, consumers believe store brands provide much more than that. At least 80% of global consumers indicated that store brands are the same as or better than national brands on meeting their needs, offering convenience, being good for their families, caring about the environment and exuding trust.

According to a recent comScore study or U.S. Online TV viewership, when cross-platform viewers were asked about their motivations for consuming a portion of their TV content online, freedom in time and space emerged as primary motivators. 75% of these viewers selected "online" over "TV" because they were able to watch the show wherever they wanted, while 74% selected online because they were able to watch the show on their own time. They also preferred online TV viewing for the ability to stop and play shows when they wanted, and less interference from commercials. TV fared substantially better than …