• Mobile Ads Jump In 1st Q; Presage Rest of Year
    According to the recently released Mobile Advertising Marketplace Report from MoPub, showcasing 2013 Q1 trends in mobile advertising monetization and demand for smartphone ad inventory, the three core metrics used to track demand, eCPM, Clear Rate and Bid Depth were higher. Despite an extended down cycle, significant ad spend growth at the end of the quarter led to Q/Q growth.
  • Smartphones and Tablets Driving Retail and E-Commerce Clicks
    According to The Search Agency State of Paid Search Report, total search advertising spend across Google and Yahoo!-Bing increased 21.6% year-over-year
  • Moms Dote On Social Networks
    BabyCenter, with comScore, revealing new insights about moms' usage of social platforms across all devices, finds that moms are 20% more likely to use social media than the general population. 91% of moms now use social media regularly, a 20% increase since 2010.
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