Coca-Cola Inc and Creative Artists Agency's complex, glamorous, relationship could be coming to a close--if reports are to be believed. Seems that Coke doesn't think it's getting much for its money these days.
New entertainment technology doesn't really get rid of the old--it just sends some of it to flea markets. Others survive no matter what.
hose who are dating-challenged will seemingly go to the ends of the earth to get proper dating advice--and now, even to Dr. Phil.
Sumner Redstone, the executive chairman of the new Viacom and CBS Corp, may have split his company in two--but doesn't mean his now-two companies, Viacom Inc. and CBS Corp., are any less powerful. Divorce is a good thing.
NBC's "The Book of Daniel" is in a tough spot, and certainly isn't ordering around TV advertisers these days.
Now entertainment delivery options come at us like locusts in season. Perhaps they are here to clean out a few things.
One of the last hurdles in providing quicker entertainment to consumers will soon be jumped--by none other than Twentieth Century Fox.News Corp. president and COO Peter Chernin said on Friday that Fox is developing a plan to release movies on video-on-demand at the same time as their DVD release.
How much is too much product placement? It isn't in the total number of occurrences that Nielsen Media Research says grew by 30 percent in 2005. One needs to look at product placement on a per-show basis.
Everyone is human, with nagging human problems--even drink-swilling, pill-popping pastors and clerics. That's the message of "The Book of Daniel," NBC's controversial new TV series--but not everybody sees it that way. The American Family Association believes the show is not about the foibles of humanity but rather about anti-Christian bigotry.
Find ways to use TV research to tout your program quality, if not your dominance, and you might get better advertising sales results--and perhaps a little confusion, as well.