Yahoo is making a good choice when it comes to TV shows--avoid them. Specifically, shun TV shows that look like TV shows.

Now that the February sweeps have been swept away--and with them, the Winter Olympics--we can get down to the always stiff business of television. This is TV's starch madness. Springtime brings this on.

TV networks are looking for more scientific branding associations in the hope of gaining some literal momentum.

When it comes to the landmark Walt Disney/iTunes deal, ABC affiliates may have just thrown up their hands with a "what can I do?" attitude. Not so for the actors' guilds.

Even in the worst of times, a network paying dearly for the Olympics broadcast could always count on good promotion for its prime-time shows. That may not be the case any more.

Perhaps Simon Cowell, Paula Abdul, and Randy Jackson should be on the box of Wheaties after these Winter Olympics are over. Considering the damage "American Idol" has inflicted on NBC's Olympics, the hosts of "Idol" would all be contenders for big marketing sponsorship deals.

Mark Burnett may have come up with the ultimate version of any reality show series: fire the host on-air. At least that's the way Martha Stewart tells it.

All Academy of Motion Picture Arts & Sciences' executives are at their marketing battle stations, guns loaded, for the upcoming Oscar broadcast.

Indecency complaints are on the rise again. Not necessarily indecency itself--just the complaints.

NBC doesn't want the help of strangers--especially strangers who want to help promote its shows. Such is the case with YouTube.com, which offered up a free download of a short "Saturday Night Live" sketch.