In keeping with the theme of its business, GoDaddy.com, the seller of Internet domain names, has made a name for itself--but not with the Internet, nor its 13 rejected versions of its Super Bowl commercials. A name was made with journalists.

The cable industry still doesn't promote the biggest TV program of the year that is delivered through their cable wires. Can you guess what it is? "The Sopranos"? "SpongeBob Square Pants"? Nope. It's the Super Bowl.

Fox's "American Idol"--the country's No. 1-rated TV show--has now hit the wacky spot with American viewers, becoming an even higher rated show in its fifth season.

The working masses should have a better alternative when taking a break with new high-profile daytime entertainment courtesy of AOL or Yahoo. It should be more than just what the masses know already--prime-time programming

The launch of CW could have this equation: One part broadcasting, one part Internet, and one part headache. If CW were an athlete, this would equal a runner with a limp.

all Street likes the look of black--especially from a media company that promises to stay in it from the get-go.

You think there's trouble now in the new land of CW--just think about the marketing of TV shows on UPN and WB over the next 8 months.

LAS VEGAS--Creating a new network just takes some Conventional Wisdom--especially if it comes out of two network wannabes who, for more than a decade, lost hundreds of millions of dollars in the process.

Cue the demonic laughter. Echostar's Dish Network, the 12 million subscriber satellite distributor, now has a wicked plan for Lifetime.

LAS VEGAS--What's with syndication? Isn't it dead yet?