• TV Doldrums? MTV Brings Bare Butts, Feathers And A Pissed-Off Eminem
    Feel like there's nothing new on TV? On Sunday, Sacha Baron Cohen's naked ass was inches from Eminem's face during the MTV Movie Awards. It revives one's faith that the TV programming gods still haven't lost their touch. More important, MTV's advertisers really got their money's worth for a slow Sunday in May.
  • NBC's Late-Night Marketing: Selling Conan O'Brien For Exactly Who He Is
    One of the last pieces of the new "Tonight Show with Conan O'Brien" marketing campaign features our funny late-night host touting the positives of a new technology: television. "Television allows you to watch just as you would on your computer or your cell phone -- except while seated in a comfortable chair," says O'Brien, against a simple white backdrop.
Next Entries »
To read more articles use the ARCHIVE function on this page.