Show me where TV viewership, social media TV messaging and social media "readership" intersect. A new Nielsen Twitter TV service hopes to do this. Nielsen says a typical TV-related tweet has a power rating of around 50. For example, if 2,000 people tweet about a program, 100,000 will see and read those tweets.

Where is the "mobile TV" business these days? In the simplest of terms, it would allow stations to send their signals to everyone's mobile phones. That represented a potential boon for the local station business, which -- apart from strong political and Olympic upturns -- has seen slower growth in recent years.

Everyone can now be the single subject of a media network -- even a 24-hour network. Editing not included. A product, first called "Memoto" and now named "Narrative" -- just a half-inch in size -- clips to your clothing and can take pictures of your life every 30 seconds using GPS technology. All day long, if need be. That's a lot of media.

Satellite TV companies are not like cable TV companies -- and that's a long-term problem. They don't have the extra-revenue-generating businesses, especially home and mobile phone services, that cable TV operators have.

Turned on my TV Tuesday morning to learn of government shutdown. But non-related TV messaging didn't stop. On ESPN, none of that morning's commercials for Golden Corral, Stihl chain saws, and Castrol Edge referred to not being able to get stamps for mail, or what to do with my time now I cannot get into a national park. It was business as usual -- for the moment.

Looks like college athletes in future will get paid for their likenesses on TV screens -- for video games. What about for regular football games, as well as for promoting the selling of cookies, skin cream and sports nutrition drinks? Sounds like an easy score.

Netflix might want to become, in part, a cable network. HBO might want to become, in part, a broadband service. Trading places? Not quite.

If you can't beat TV networks, you can always join them -- if they are desperate enough. Plenty of digital media conferences talk about what digital can do for marketers. But the real, bottom line seems to be more about one question: How can I take money from TV budgets and put it into my company's pocket? Facebook, YouTube and others believe that growing online video usage will mean a greater share of digital media ad dollars. Twitter apparently has a better idea with its "Amplify" branded partnership program.

What if networks were in the "free-pilot" business? The online business can essentially offer "free pilots" with entire episodes made for as little as $500 apiece -- or as high as $125,000 for six to eight episodes.

NBC Universal's Esquire Network, launched on Monday, says it is "a television network 80 years in the making." That's good news, since by anyone's estimate TV is about 86 years old, dating from the time Philo Farnsworth transmitted some images from his San Francisco laboratory. Turns out that the network is referring to when Esquire magazine started in October 1933. That "gentlemen's" magazine, which existed before Playboy, was, at times, an edgy publication, and yes, full of nice pictures of ladies in provocative states of dress.