Here's a surprising counter to those Mary Meeker-ish assertions that digital media doesn't get its fair share of ad budgets, relative to the time consumers spend using media. But keep in mind that the counter-argument comes from a source that doesn't buy into the original premise in the first place.

Another two weeks and the 2014 World Cup will be a fading memory for most, while fans of the champion will still be basking in the glow of victory. And then the last of this year's quadrennial media events will be gearing up rapidly-the midterm election races.