What if every time a Toyota car appeared in a USA Network drama show, there was an immediate on-air banner that said "sponsored content"? Consumers are getting used to seeing these kind of labels on digital/online content -- though not everywhere, or with consistency. For example, the Interactive Advertising Bureau found that only 41% of consumers said native ads on a general news sites were clearly identified. But on TV, there's rarely any labeling. At best it can buried amid end-of-show credits. I'd change this, in keeping with where digital content has already been moving.

We are again inundated with marketing for new technology: better TV screens and newer personal screens are coming! Last week we heard about a consumer version of Facebook’s Oculus Rift, the virtual reality TV-video headset. It sets back users some $1,500 when including all of the software -- mostly gamers, for sure --  It will come to market in 2016. That’s some high-end stuff. On the flip side, we have better traditional TV sets: those 4K TV sets, so-called Ultra HDTVs, four times sharper than current HDTV models. TV set manufacturers continued to drop 4KTV prices as well as …

Rare are those big consumer-facing companies that don't need TV advertising -- companies that seemingly get all the "awareness" they need. But awareness isn't everything. Take Twitter, which sometimes confuses and intimidate potential user with its unfiltered, sometimes chaotic content.

The company is truly embodying what TV Everywhere means - which might be ironic to some. TV Everywhere was a concept derived from traditional TV producers and pay TV distributors - one that talks to the ability to watch TV programming on all things digital. Still, according to Cable TV pioneer/financial player John Malone, chairman of Liberty Media, "TV Everywhere is TV Nowhere." In particular, Malone is pissed that the likes of Netflix has rocketed ahead of traditional TV to become essentially a "national" video-on-demand brand.

Years ago we only needed to follow three networks to buy commercials TV programs. That seemed pretty doable. Then it grew to four and five networks. Cable networks came along, and now there are some 70 advertising-supported traditional TV networks one could buy. Now there's digital video. So, start planning your schedule. For example, there are some 32,000 partnered YouTube creators. Know your content? You can only hope to.

Critics have a hard time with some live TV sports programming due to the lack of action - or just plain boredom. Take TV's golf coverage, or other wrist-fitness workouts: darts, shooting pool, or bowling. Now E! steps into this edgy world of programming, reality TV-wise, with the series "Hollywood Cycle." E! says it's a "sexy, cutthroat series." So you can imagine -- as with most reality TV shows -- there'll be some villains. Maybe Lance Armstrong will make an appearance. (Hey, just kidding!)

June TV's prime-time viewership lows typically get a spike with ABC's NBA playoffs and finals. All that "real-time" content rarely get time-shifted. And everyone can take heart that this year's NBA finals are off to a good start, with the first game posting the highest viewership results in 14 years.

Still wondering what Stephen Colbert will be like on his CBS late-night show? A new promo may give you a hint -- even if there's still some three months to go before "Late Show with Stephen Colbert" starts up. The biggest question still remains: How much of that over-the-top Colbert character on Comedy Central will find its way to CBS? I'm guessing some comedy bits will have a familiar appeal.

With all the activity around different kinds of TV packages coming to market, now traditional cable operators will get some added assistance: a bit more freedom to raise prices. The Federal Communications Commission is looking to take away some local government regulation of rates, according to reports.

"NBC Nightly News" is still without Brian Williams, four months after he falsely claimed he had been in a helicopter hit by enemy fire during the Iraq War - when, in fact, the helicopter had not been hit. As time goes on, we can guess this may not matter much. It's not really about the lying, and more about how we don't need star TV anchors .