• Upcoming Upfront Nerves: Does Current Strong Scatter Signal Anything?
    Start wondering what, if anything, a downtrending stock market -- and an iffy U.S. economy -- will do to this year's upfront marketplace. Network executives have been ebullient when looking at the current TV scatter market in the fourth and first quarter of this current broadcast season, touting very high pricing.
  • Daily Fantasy Sports Ads: Quick Rise, Fast Fall
    DraftKings was supposed to spend $500 million in advertising on ESPN through a multiple-year blockbuster deal. Now? All bets are off, according to reports.
  • Viacom Keeps 'Obsessing' -- But Where Is 'Noise' Coming From?
    Kobe Bryant decided to retire when he found that, while meditating, he was no longer "obsessing" about basketball. The Los Angeles Lakers sure-to-be Hall of Famer's meditations didn't spur him to work harder in the sport he loved; he wasn't all that interested anymore. Digging deeper, you realize the "work" was never about resting and feeling comfortable. For any number of " challenged" media companies "feeling comfortable" isn't a phrase you'll hear much.
  • Super Bowl Athlete Shout-Outs: Live TV With No Script -- Or Net
    Product placement is alive and well in the biggest TV event of the year. Still, Denver Broncos' Peyton Manning mentioning his desire to drink some Budweisers after the Super Bowl sure seemed out of sync.
  • Some Big NFL Athletes Didn't Watch The Game -- What About The Commercials?
    Richard Sherman of the Seattle Seahawks said he wasn't going to watch the Super Bowl this year. Andrew Luck of the Indianapolis Colts didn't really watch last year, and odds are he didn't watch this year. Hey, Super Bowl advertisers: Are you really getting all the viewers you want? True NFL combatants can't really watch, maybe because it's too difficult not to be there playing. All to say, marketers may be missing this niche "competitor demographic."
  • User-Generated Video: Not For Everyone To Watch -- Or Even To Produce
    User-generated consumers and makers, it's time to graduate. YouTube's Red service looks to appeal to millennials. But unlike YouTube free service, with limited advertising support, YouTube Red is a subscription-video-on-demand, no-advertising service, costing $9.99 a month.
  • Super Bowl Almost Here: Where Are Ads For Draftkings And Fan Duel?
    Fantasy sports companies DraftKings and Fan Duel bought a lot of airtime in the regular season NFL games -- and grabbed a lot of headlines. But don't look to either of them buying any advertising time in the Super Bowl.
  • Time Warner To Hulu: Be More Like Netflix & Just Run Older Shows
    Hulu may be much smaller than Netflix as a digital video service. But it always had this slight advantage: On Hulu, you could watch some episodes from a show's current season.This troubles Time Warner, who is considering taking an equity position in the digital video service. Seems that Time Warner wants Hulu to be more like Netflix, which typically strike deals with networks for less valuable episodes of previous seasons of TV series.
  • When Big Media Makes Big Cost Cuts & Claims Business Is Good
    U.S. TV and movie companies are doing great. So - why are big U.S. media companies continuing to make cutbacks?
  • Higher NFL TV Viewership For New L.A. Teams -- But Think More Long-Term
    The trend line for TV sports dollars goes in pretty much one direction: higher, for TV networks and advertisers. But there's more to it. The new Los Angeles Rams will get pretty much the same share that the St. Louis Rams did. NFL teams split equally its share of the money from national TV contracts. In 2015, that came to $226.4 million per team. That's right, all teams get the same money.
Next Entries »