by Wayne Friedman on Mar 17, 9:00 AM
For years, legacy TV networks have been able to "count the house" to effectively price inventory. Will streamers have that same tool?
by Wayne Friedman on Mar 16, 9:00 AM
One answer may be entering the world of live sports. That would mean a shift to "live" transmission and the issue of advertising.
by Wayne Friedman on Mar 15, 9:00 AM
Some shows are too popular for nonexclusive airings, such as "Friends" and "The Office."
by Wayne Friedman on Mar 12, 9:00 AM
Media agency execs are fairly sure TV networks will do everything possible to fuel and strongly encourage all ad-supported digital video efforts.
by Wayne Friedman on Mar 11, 9:00 AM
A+E Networks believes it should move away from the medium's typical demographic selling focus: the 24-54 viewer group.
by Wayne Friedman on Mar 10, 9:00 AM
Advertisers generally don't care about marketing themes. But they do care when some content is so egregious they need to bail.
by Wayne Friedman on Mar 9, 9:00 AM
Transitioning into direct-to-consumer businesses (D2C) is a much easier process. And with Roku and Amazon Fire TV, this can drive adoption quickly on a broad scale effort.
by Wayne Friedman on Mar 8, 9:00 AM
TV networks are seeking future revenue-generating businesses. Gambling/gaming companies are an obvious choice.
by Wayne Friedman on Mar 5, 9:00 AM
Media companies have to do more than tease their lineups. There is an urgency now to boost consumption.
by Wayne Friedman on Mar 4, 9:00 AM
The company was surprised to discover that 50% of the 95 million global customers now subscribing to the Disney+ streamer are households without kids.