An Advertiser Perceptions survey found 74% of execs believe the marketplace needs to agree on a provider "shortlist" and that Nielsen remains the leading TV currency.

"The only way you're even measuring the value of this thing is that you have a giant portfolio of content that a trillion-dollar company made," says Landgraf.

Netflix marketing costs amounted to $642.9 million vs. $558.7 million a year ago. But to a great extent these costs have little to do with traditional paid TV ad spending.

Stock market meme stocks now have a place in history when it comes to wild consumer investment sentiment. But does it tell us anything else?

In a recent survey, sports betting data-focused Casino.org says 59% of fans don't like the idea of Netflix's holiday hit-and-tackle NFL content effort.

"I look at Gen AI as a tool for creators to create content, not for Netflix to create instead of creators," Netflix co-CEO Ted Sarandos said at a recent event.

Gallup finds Americans' trust in media - newspapers, TV and radio - remains low, with 31% saying they have a "great deal" or "fair amount of trust in the media."

Live sports programming continues to be a major reason for brands to continue to spend big media dollars. How much will TV advertisers buy in?

John Miller, former CMO of NBCU Television Group, has deep contrition over his efforts falsely promoting Donald Trump.

Unrivaled will start up in January - airing before the WNBA season - and will be available on Warner Bros. Discovery cable TV networks TNT and truTV and on Max.