It has been a little over four years since Nielsen rebooted the way it calculates share of viewing, but it's already proclaiming November to be a "historic" month, thanks largely to the power of sports broadcasting.

Some analysts believe it was a good idea to settle with one of the major players starting up AI tech that are desperate to access approved, fully copyrighted products to avoid seemingly nonstop legal hassles.

This assumes CNN would also not be spun off under any WBD plan.

Consumers are becoming increasingly weary of the complexity in evaluating different products and services, as high-demand streaming services keep regularly scheduled price hikes.

David Ellison said: "We want to build a scaled news service that is basically, fundamentally in the trust business, that is in the truth business, and that speaks to the 70% of Americans that are in the middle."

A combined Paramount-WBD company could have more leverage over movie-theater chains in share of box-office revenue. And Paramount could command higher fees from TV/streaming distributors.

Legacy movie theater owners don't like the $83 billion deal with Netflix acquiring the major businesses of WBD. They fear fewer theatrical releases, with more going to streaming.

MS NOW will have a new direct-to-consumer offering next summer under the new brand name.

The limited theater showing of the "Stranger Things" finale on December 31 will also be simultaneously aired on Netflix's streaming platform.

The effort is intended to bring more viewers to engage with content, for longer duration - especially on what have been lower viewing days/nights.