• 25's to 50 Year Old Internet Music Seekers a Significant Category
    A deeper look at Online music destinations, user demographics, ad types, sizes and delivery mechanisms.
  • Young Males Lead The Way Towards a Cell-Only Population
    According to a new analysis from Mediamark Research Inc., 8.1% of U.S. households do not have landline telephones, up from 4.2% in the spring of 2000. Non-landline consumers are those who have chosen to rely solely on cell phones or no phone at all.
  • Internet Telephony, With Features, Gaining Popularity
    The study High Speed Internet: Challenges and Opportunities 2004, recently released by Horowitz Associates, shows that 28% of dial-up users in the survey are considering or have already decided to get broadband service of some kind.
  • RFID Surprisingly Familiar to Consumers
    In conjunction with very topical consumer implant technology, the new Consumer RFID Buzz survey conducted by BIGresearch and Artafact LLC explores consumer concern with privacy abuse. Joe Pilotta, PhD, VP Research BIGresearch. says "We were surprised at how many people are already aware of RFID given the minimal consumer press."
  • ''A Man and a Woman'' Appears to be a Bush Strength
    comScore Networks recently released the results of a study examining the factors influencing the voting plans of American wo
  • Over 45's Most Interested in Food and Cooking on the Web
    A deeper look at the most popular Web sites for Online food and cooking, as well as the demographics, ad delivery styles, technologies, and sizes used.
  • Trade Show Recovery Part of Advertising and Strategic Marketing Program
    The Trade Show Exhibitors Association (TSEA), and Tradeshow Week Custom Research, in its recently released Exhibit Management Survey reports that more that 1/3 of the TSEA member's say attendance at their key exhibitions have already recovered when compared to year 2000's levels.
  • Radio Station Format Shapes Audience, But Not Media Buy Decision
    Bob Jordan, president of International Demographics, previews a new report from The Media Audit with the conclusion that "(Station) Formats are the most critical element in success or failure in radio. A radio station's format is its content," says Jordan, "It is what draws and shapes its audience."
  • Interactive Program Guides: the Portal for Television Entertainment
    In-Stat/MDR, in a recent report, says that it expects the worldwide IPG market value to grow to nearly $1 Billion by 2008. The research firm reports that Interactive Program Guides (IPGs) are becoming the entertainment portal for TV viewers, and will be the "killer application" for enhanced interactive television services.
  • All Hallow's Eve: An Insight on Kid's Culture
    BIGresearch, in a survey conducted for the National Retail Federation (NRF), found that Spiderman will be the most popular Halloween costume for kids this year, with 2.15 million children planning to dress as their favorite superhero on October 31. Other popular costumes this year will include princesses (1.8 million children), witches (1.3 million) and vampires (899,000).
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