The myth is that Rupert Murdoch's News Corp's proposal to buy Dow Jones would be an acquisition of an old-line print media company, when, in fact, he'd be buying another MySpace.

For the media trade press, the business of Rosie O'Donnell has given a kick to this time of year's usual boring May Sweeps stories. Now, the press, which feasted last week on stories about why O'Donnell left "The View," can focus on stories this week that wonder what she'll do next, as well as whether Roseanne Barr or Connie Chung or Joan Rivers will get to take her chair on the ABC daytime show.