by Wayne Friedman on Jan 16, 10:29 PM
It's time both Twitter and Tesla get some wide-reaching TV messaging -- kind of a humble "rebranding." What about a new take on things -- like some key product placement in TV shows for both brands?
by Wayne Friedman on Jan 16, 9:00 AM
Activist investor Nelson Peltz wants to see major changes in Disney, with a stronger focus on profitability, which could bring major disruption for what may be the largest and highest-profile U.S. media company.
by Wayne Friedman on Jan 13, 9:00 AM
It is a tricky tightrope dance that media companies continue to walk: How much to promote their own stuff on their network, and how much to sell to advertisers.
by Wayne Friedman on Jan 12, 10:51 AM
Should small and mid-sized TV networks and platform operators merge -- or sell themselves to the larger, legacy TV-based corporations?
by Wayne Friedman on Jan 11, 9:32 AM
Now, it seems there are overlap and "frenemy" issues when it comes to production ownership and distribution -- at least potential ones.
by Wayne Friedman on Jan 10, 11:29 AM
Young media consumers' high usage of short-form video content on social media and other platforms is not breaking news. But their trend line as they get older might be, according to a recent Horowitz Research study.
by Wayne Friedman on Jan 9, 9:00 AM
Moving deeper into technology, Roku is designing and building its own smart TV sets - moving the company from its effort in branding Roku TV sets on TV sets manufactured by Sharp, TCL, Hisense, RCA, Philips, JVC and other TV builders.
by Wayne Friedman on Jan 6, 9:00 AM
TV and movie creators may look to cash in a bigger way from Netflix and its new ad service "Basic With Ads" -- especially if there is a big hit involved.
by Wayne Friedman on Jan 5, 12:25 PM
What happens when a pay TV provider just doesn't want to carry TV networks? That's where FuboTV seems to be now when it comes to AMC networks channels -- a carriage deal that expired at the end of last year.
by Wayne Friedman on Jan 4, 9:00 AM
Traditional TV companies are a long way from competing with digital ad dollars, especially when considering competition with Google and Meta. But one chart seems to suggest there is some movement.